Starbucks Canada Expands Plant-Based Options with Launch of Oat Beverage
Grace Mahas — July 23, 2020 — Eco
References: stories.starbucks
As part of Starbucks Canada's commitment to environmental stewardship, the beloved quick-serve brand recently debuted the highly anticipated Oat beverage, the fourth plant-based dairy alternative to join the brand's offerings.
Oat milk not only uses significantly less land to grow than dairy but it also is responsible for less greenhouse gas emissions than traditional milk. Due to this, Oat beverage is a rapidly growing dairy alternative for Canadians and the addition to the Starbucks Canada menu offers consumers more choice and customization to suit their preferences. The beverage option is described as having a "mild flavor and velvety foam," and the Starbucks Oat beverage is non-GMO, made without preservatives, artificial flavors or color, and is made with oats sourced from Canada.
Starbucks Canada was one of the first large-scale brands to offer non-dairy beverage options back in 2004 and the addition of the Oat beverage further supports the commitment to global sustainability. This year alone, the brand has launched a wide range of beverages specifically created with non-dairy alternatives, including three new Iced Coconut Drinks, the Cold Brew or Nitro Cold Brew with Cinnamon Almond Foam, and the Kiwi Starfruit Starbucks Refreshers beverage.
Image Credit: Starbucks Canada
Oat milk not only uses significantly less land to grow than dairy but it also is responsible for less greenhouse gas emissions than traditional milk. Due to this, Oat beverage is a rapidly growing dairy alternative for Canadians and the addition to the Starbucks Canada menu offers consumers more choice and customization to suit their preferences. The beverage option is described as having a "mild flavor and velvety foam," and the Starbucks Oat beverage is non-GMO, made without preservatives, artificial flavors or color, and is made with oats sourced from Canada.
Starbucks Canada was one of the first large-scale brands to offer non-dairy beverage options back in 2004 and the addition of the Oat beverage further supports the commitment to global sustainability. This year alone, the brand has launched a wide range of beverages specifically created with non-dairy alternatives, including three new Iced Coconut Drinks, the Cold Brew or Nitro Cold Brew with Cinnamon Almond Foam, and the Kiwi Starfruit Starbucks Refreshers beverage.
Image Credit: Starbucks Canada
Trend Themes
1. Oat Milk Menu Expansion - Starbucks Canada expands plant-based options with the launch of oat beverage, tapping into the fast-growing dairy alternative market.
2. Sustainability Focus - More brands are expected to switch to plant-based alternatives as consumers increasingly demand sustainable options.
3. Non-dairy Innovation - Innovations in non-dairy beverages will continue as more consumers limit or eliminate dairy from their diets.
Industry Implications
1. Food and Beverage - As consumers shift towards plant-based diets, the food and beverage industry will need to provide more non-dairy options.
2. Hospitality - Hotels, restaurants, and cafes are likely to follow Starbucks Canada's example and add more non-dairy options to their menus to meet consumer demand.
3. Sustainability - Companies that invest in sustainable practices, such as offering dairy alternatives, have a competitive edge over those that don't.
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