Montezuma Debuts the No Udder Button Egg Just in Time for Easter
References: foodnavigator
British chocolate label Montezuma introduces its latest 'No Udder Button Egg' just in time for the Easter season this year. The most notable element of the chocolate egg is that it is entirely vegan-friendly.
The company created the egg to be inclusive to those who have dietary restrictions, inviting all to be a part of the festivities. Co-founder Helen Pattinson states, "We are very pleased with this year’s range which offers so many delicious and fun options that suits all of our customers—whether they are choosing a milk, white, or dark treat or something more suited to a lifestyle choice or special diet.” The Easter eggs are a part of the label's No Udder series, featuring vegan chocolate bars as well.
The company created the egg to be inclusive to those who have dietary restrictions, inviting all to be a part of the festivities. Co-founder Helen Pattinson states, "We are very pleased with this year’s range which offers so many delicious and fun options that suits all of our customers—whether they are choosing a milk, white, or dark treat or something more suited to a lifestyle choice or special diet.” The Easter eggs are a part of the label's No Udder series, featuring vegan chocolate bars as well.
Trend Themes
1. Vegan-friendly Easter Treats - The trend of vegan-friendly Easter treats is growing, creating opportunities for businesses to tap into the market and cater to consumers with dietary restrictions during the holiday season.
2. Inclusive Festive Options - The demand for inclusive festive options, such as vegan chocolate Easter eggs, is on the rise, presenting opportunities for companies to create products that cater to a diverse range of customers.
3. Expanding Vegan Chocolate Market - The expanding market for vegan chocolate presents opportunities for businesses to innovate and create new and exciting products that satisfy the growing demand for plant-based alternatives.
Industry Implications
1. Chocolate and Confectionery - The chocolate and confectionery industry can capitalize on the trend of vegan-friendly Easter treats by introducing a variety of plant-based options to attract consumers with dietary restrictions.
2. Specialty Food and Beverage - The specialty food and beverage industry can take advantage of the demand for inclusive festive options by offering a wide selection of vegan-friendly products for various occasions, including Easter celebrations.
3. Health Food and Wellness - The health food and wellness industry can tap into the expanding vegan chocolate market by creating innovative products that combine indulgence with health benefits, catering to the increasing consumer interest in plant-based alternatives.
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