Mummy Meagz Launched a Line of Vegen Creme Eggs in Time for Easter
Grace Mahas — January 10, 2020 — Lifestyle
References: mummymeagz & veganfoodandliving
With Easter quickly approaching, creme eggs have begun appearing in supermarkets across, and Mummy Meagz -- a leading plant-based confectionery brand -- is catering to vegan consumers with its indulgent vegan chocolate creme egg, dubbed ‘The Chuckie Egg.’
The Mummy Meagz Chuckie Egg "consists of a rich chocolate shell with a sweet creamy inside complete with a gooey ‘yolk,' and are devoid of genetically modified ingredients and palm-oil. The product will launch into UK-based Holland & Barrett stores on Wednesday 22 January at a retail price of 99p an egg.
The new vegan creme eggs will appeal to conscious consumers that follow a vegan lifestyle in addition to consumers with dietary restrictions.
Image Credit: Mummy Meagz
The Mummy Meagz Chuckie Egg "consists of a rich chocolate shell with a sweet creamy inside complete with a gooey ‘yolk,' and are devoid of genetically modified ingredients and palm-oil. The product will launch into UK-based Holland & Barrett stores on Wednesday 22 January at a retail price of 99p an egg.
The new vegan creme eggs will appeal to conscious consumers that follow a vegan lifestyle in addition to consumers with dietary restrictions.
Image Credit: Mummy Meagz
Trend Themes
1. Vegan Confectionery - The trend of vegan confectionery is growing as more consumers seek plant-based alternatives to traditional sweets and treats, presenting an opportunity for innovative companies to create indulgent and delicious products without animal ingredients.
2. Dietary-friendly Options - The demand for dietary-friendly options is increasing, with consumers seeking products that cater to specific dietary needs and restrictions, creating opportunities for companies to develop innovative and inclusive products that cater to a wide range of consumers.
3. Sustainable Packaging - The focus on sustainability and eco-friendly practices has led to a trend of sustainable packaging, offering a disruptive innovation opportunity for companies to create packaging solutions that are environmentally conscious and reduce waste.
Industry Implications
1. Confectionery - The confectionery industry has an opportunity to tap into the growing market of vegan consumers by creating indulgent and delicious plant-based alternatives to popular confectionery products.
2. Health Food - The health food industry can capitalize on the demand for dietary-friendly options by developing innovative products that cater to various dietary restrictions and provide healthy alternatives to traditional snacks and treats.
3. Packaging - The packaging industry can embrace the trend of sustainable packaging by developing eco-friendly materials and solutions that reduce the environmental impact of product packaging and offer more sustainable alternatives to traditional packaging materials.
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