These New MOTH Cocktails Come in Three Varieties
Michael Hemsworth — October 28, 2022 — Lifestyle
References: mothdrinks & foodbev
These new MOTH cocktails are being launched by the UK-based brand as a series of high-proof cocktails for consumers to pick up when looking to enjoy a bar-quality refreshment. The cocktails come in three new options including Pina Colada, French 75 and the Apertivo Spritz, which each feature a 10% ABV. The brand partnered with spirit brands like Duppy Share Rum and Tarquins Cornish Gin to craft the premium cocktails that will complement the existing range perfectly.
Co-Founder Rob Wallis commented on the new MOTH cocktails saying, "We’re so proud to be working with our award-winning spirit partners to bring consumers three new classic cocktails to enjoy anytime, anywhere.”
The cocktails are arriving at select Tesco and Waitrose locations in the UK for £3.99 each.
Co-Founder Rob Wallis commented on the new MOTH cocktails saying, "We’re so proud to be working with our award-winning spirit partners to bring consumers three new classic cocktails to enjoy anytime, anywhere.”
The cocktails are arriving at select Tesco and Waitrose locations in the UK for £3.99 each.
Trend Themes
1. Canned Cocktail Craze - The rise of canned cocktails presents an opportunity for beverage companies to innovate new flavors and formulations in response to consumer demand for convenient, high-quality drinks.
2. Premium Ready-to-drink Beverages - Creating premium, pre-mixed cocktails in ready-to-drink format is a potential disruptive innovation opportunity for beverage makers looking to tap into the growing interest in craft cocktails without the need for bartenders.
3. Low-proof Cocktails - Low-proof cocktails are becoming increasingly popular among consumers looking to enjoy the taste of a cocktail without the effects of high alcohol content, creating an opportunity for beverage companies to create more sophisticated and flavorful low-proof options.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry could capitalize on the popularity of canned cocktails by developing innovative, premium new offerings that appeal to consumers looking for convenient, high-quality options.
2. Retail - The retail industry has an opportunity to capitalize on the trend of canned cocktails by increasing the product offerings of premium canned cocktails both in-store and online.
3. Hospitality - The hospitality industry can tap into the growing consumer demand for high-quality, pre-mixed cocktails by featuring premium canned cocktails on their menus alongside traditional bar offerings.
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