These New MOTH Cocktails Include Two Varieties
Michael Hemsworth — December 3, 2021 — Marketing
References: mothdrinks & foodbev
These new MOTH cocktails are launching from the brand to provide consumers with an easier way to enjoy some of their favorite recipes from the comfort of home without having to do any of the mixing themselves.
The canned cocktails come in the form of the French 75 and the Mojito, which are crafted with Tarquin's Cornish gin and Duppy Share rum, respectively. The drinks each maintain a 10% ABV and are being launched at more than 160 Waitrose locations across the UK at a suggested price point of £3.99.
Mix of Total Happiness (MOTH) Co-Founder Rob Wallis commented on the new launch saying, "We launched MOTH back in February this year because we wanted to make bar-quality cocktails that can be served as easily as a can of beer, making at-home entertaining and socialising effortless and enjoyable."
The canned cocktails come in the form of the French 75 and the Mojito, which are crafted with Tarquin's Cornish gin and Duppy Share rum, respectively. The drinks each maintain a 10% ABV and are being launched at more than 160 Waitrose locations across the UK at a suggested price point of £3.99.
Mix of Total Happiness (MOTH) Co-Founder Rob Wallis commented on the new launch saying, "We launched MOTH back in February this year because we wanted to make bar-quality cocktails that can be served as easily as a can of beer, making at-home entertaining and socialising effortless and enjoyable."
Trend Themes
1. Canned Cocktails - The rise of canned cocktails as a convenient and accessible way for consumers to enjoy bar-quality cocktails from the comfort of their own homes.
2. Premium Ready-to-drink Beverages - The trend towards premiumization of ready-to-drink beverages, offering consumers high-quality ingredients and a more elevated drinking experience.
3. At-home Cocktail Culture - The emergence of an at-home cocktail culture, where consumers are looking for convenient and accessible ways to make bar-quality cocktails and entertain at home.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can take advantage of the growing trend towards canned cocktails and produce high-quality ready-to-drink offerings to cater to consumers' evolving preferences.
2. Packaged Food - The packaged food industry can develop new product lines that provide consumers with elevated at-home dining experiences, such as pairing ready-to-drink cocktails with high-end snacks and appetizers.
3. Retail - The retail industry can capitalize on the demand for convenient and accessible at-home entertaining options, offering a wide range of ready-to-drink cocktails and snack pairings in-store and online.
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