The Straightaway Negroni Spritz Trades Gin for Sparkling Pinot Gris
Laura McQuarrie — May 4, 2021 — Lifestyle
References: straightawaycocktails & timeout
The Straightaway Negroni Spritz by Straightaway Cocktails combines sparkling pinot gris, house-made amaro and sweet vermouth for a light, canned refresher. Notably, the product trades gin for sparkling pinot gris, which yields a finished product that's less potent and more sessionable. Branded as a post-work aperitif, the Straightaway Negroni Spritz comes in slim 250ml cans with 13% ABV. As outlined by the packaging, enjoying a Straightaway Negroni Spritz is as simple as opening the can, pouring and sipping.
This product is incorporated into Straightaway Cocktails' Spritzer Mix Pack, which also explores other flavors that are bitter, floral, spicy, herbaceous and aromatic. These canned options also feature Straightaway Cocktails' in-house amaros.
Aperitifs are making a comeback, driven by Millennials who are embracing a laid-back approach to drinking.
This product is incorporated into Straightaway Cocktails' Spritzer Mix Pack, which also explores other flavors that are bitter, floral, spicy, herbaceous and aromatic. These canned options also feature Straightaway Cocktails' in-house amaros.
Aperitifs are making a comeback, driven by Millennials who are embracing a laid-back approach to drinking.
Trend Themes
1. Sessionable Cocktails - Creating lower ABV cocktails using unexpected ingredients to be more approachable to the laid-back drinking audience.
2. Canned Cocktails - Developing canned cocktails that incorporate unique and exciting flavor profiles to cater to consumers who prioritize convenience without sacrificing quality.
3. Amaro-based Cocktails - Experimenting with different types of proprietary Amaro to create new cocktails with unique flavors that can appeal to a wider audience.
Industry Implications
1. Alcoholic Beverage - The use of unique and unexpected ingredients in lower ABV canned cocktails can revitalized the beverage industry and create new opportunities for market growth.
2. Packaging - Creating eye-catching and sustainable packaging for canned cocktails to increase consumer appeal and stand out in a crowded market.
3. Food and Beverage Service - Innovating new convenient ways for people to enjoy quality drinks outside of traditional bar and restaurant settings, which will be attractive to consumers who prioritize convenience and portability.
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