Campari Negroni Ready to Enjoy Reinvents a Classic Cocktail
Laura McQuarrie — May 11, 2022 — Lifestyle
References: camparigroup & newswire
Campari Negroni Ready to Enjoy (RTE) is a new version of a classic, century-old cocktail. Made with the same iconic ingredients as the original cocktail, the 375ml bottle shares four serves that are ready to uplevel the way people consume the cocktail as an aperitivo or during dinners, parties and other occasions.
This cocktail remains the world's best-selling classic cocktail, according to Drinks International, for good reason, and this ready-to-serve version is both simple and balanced. With notes of juniper and sweet citrus, plus herbs and spices, the cocktail delivers a long-lasting, smooth and bittersweet finish. Campari, the star ingredient in the cocktail, is joined by London Dry Gin and Cinzano Sweet Red Vermouth for a recipe that remains true to the original at 26% ABV.
To serve, the brand recommends pouring RTE into a rock tumbler glass and garnishing with a slice of citrus.
This cocktail remains the world's best-selling classic cocktail, according to Drinks International, for good reason, and this ready-to-serve version is both simple and balanced. With notes of juniper and sweet citrus, plus herbs and spices, the cocktail delivers a long-lasting, smooth and bittersweet finish. Campari, the star ingredient in the cocktail, is joined by London Dry Gin and Cinzano Sweet Red Vermouth for a recipe that remains true to the original at 26% ABV.
To serve, the brand recommends pouring RTE into a rock tumbler glass and garnishing with a slice of citrus.
Trend Themes
1. Ready-to-pour Cocktails - The rise of ready-to-pour cocktails presents an opportunity for beverage companies to capitalize on consumers' desire for convenience.
2. Reinventing Classic Cocktails - Creating new versions of classic cocktails, like the Campari Negroni Ready to Enjoy, allows for innovation in the beverage industry while still honoring the original recipe.
3. Aperitivo Culture - As more people adopt the Italian tradition of enjoying aperitivo, there is an opportunity for beverage companies to create products specifically for this occasion.
Industry Implications
1. Beverage Industry - The rise of ready-to-pour cocktails and the desire for innovation in classic recipes presents a disruptive opportunity for beverage companies.
2. Alcohol Industry - With the popularity of aperitivo culture, there is an opportunity for alcohol companies to create products specifically for this occasion.
3. Convenience Industry - The rise of ready-to-pour cocktails presents a disruptive opportunity for the convenience industry to expand their product lines and appeal to consumers' desire for convenience.
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