Straightaway Cocktails' Cascade Spritz is a Love Letter to Portland
Laura McQuarrie — April 12, 2024 — Lifestyle
References: straightawaycocktails & bevnet
Cascade Spritz is the newest addition to Straightaway Cocktails' ready-to-drink cocktail lineup and it combines sparkling pinot gris with mint, lavender, lemon balm and chamomile. The 8% ABV canned cocktail pays homage to Portland with local herbs and botanicals and sparkling wine sourced from Oregon and Washington producers, and Straightaway Cocktails aptly describes it as "a love letter to the Rose City."
This herbaceous, fresh and aromatic taste of this spritz is ready for leisurely sipping on warm, sunny days. The refreshing springtime beverage for adults captures the essence of meadows in the springtime, and a portion of every can sold helps to give back to the earth by supporting Friends Of Trees' tree-planting and tree-care projects.
This herbaceous, fresh and aromatic taste of this spritz is ready for leisurely sipping on warm, sunny days. The refreshing springtime beverage for adults captures the essence of meadows in the springtime, and a portion of every can sold helps to give back to the earth by supporting Friends Of Trees' tree-planting and tree-care projects.
Trend Themes
1. Herbaceous Ready-to-drink - Exploring the trend of herbaceous flavors in convenient canned cocktails offers opportunities for elevated flavor experiences and unique beverage offerings in the ready-to-drink market.
2. Sustainable Mixology - The focus on supporting environmental causes through each product sold showcases the trend towards sustainability in mixology and highlights opportunities for brands to align with eco-conscious consumers.
3. Local Botanical Fusion - The use of locally sourced herbs and botanicals reflects the trend of incorporating regional flavors in beverages, providing opportunities for collaborations with local producers and artisans in the beverage industry.
Industry Implications
1. Ready-to-drink Beverages - The rise of herbaceous canned spritzes signals innovation opportunities for brands to explore unique flavor combinations and convenience in the ready-to-drink beverages sector.
2. Sustainability - Incorporating sustainability practices in mixology products opens up disruptive innovation opportunities for eco-friendly initiatives and partnerships within the beverage industry.
3. Local Ingredient Sourcing - Embracing local botanical fusion in beverage recipes presents opportunities for industry players to tap into the trend of supporting regional producers and creating authentic, community-driven products.
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