Dreaming Cow's Natural Yogurt Containers Shows Exactly What's Inside
Laura McQuarrie — June 27, 2014 — Lifestyle
References: dreamingcow & thedieline
Dreaming Cow Creamery is a company that prides itself on producing natural yogurt that's totally free of hormones, sugar and preservatives. To show off just how special the grass-fed yogurts are, the company put Range Design to the task of developing packaging for the unique yogurt.
The design of each yogurt container varies slightly, based on the flavoring. However, the common thread is that there's an adorable illustration of a cow above the name of the yogurt flavor and below, some sort of natural combination that reflects the ingredients of the yogurt. As well as being visually appealing, this also suggests what you can expect when you open up one of the yogurts, since the flavorings settle on the bottom, while the cream rises to the top.
The design of each yogurt container varies slightly, based on the flavoring. However, the common thread is that there's an adorable illustration of a cow above the name of the yogurt flavor and below, some sort of natural combination that reflects the ingredients of the yogurt. As well as being visually appealing, this also suggests what you can expect when you open up one of the yogurts, since the flavorings settle on the bottom, while the cream rises to the top.
Trend Themes
1. Illustrative Packaging - Incorporating illustrations into product packaging to create a visually appealing and informative experience.
2. Natural Product Branding - Emphasizing the natural, organic, and preservative-free qualities of a product through branding and packaging design.
3. Ingredient Transparency - Providing clear and easily understandable information about the ingredients and flavorings used in a product through packaging design.
Industry Implications
1. Food & Beverage Packaging - Opportunities for innovative packaging designs that communicate the unique qualities and ingredients of food and beverages.
2. Organic & Natural Products - Creating branding and packaging solutions that promote the natural and organic attributes of various consumer products.
3. Dairy Products - Exploring new ways to showcase the quality, freshness, and ingredients of dairy products through packaging design.
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