Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

24 Natural Beverage Branding Examples

From Memory-Enhancing Lemonades to Solar Metaphor Packaging

— October 6, 2014 — Lifestyle
While many health-conscious folks can manage only drinking water, others feel they need a flavored natural beverage that isn't a kale-incorporating smoothie. These branding examples look at health drinks and how they are packaged. The healthy beverages attempt to differentiate themselves by containing natural ingredients.

One strategy brands are employing to show off their small list of ingredients is minimalism and transparency in their packaging. This includes healthy de-stressing drinks, party spring water packaging and engrossing emulsifying branding. Some natural energy drinks are targeting either end of the gender spectrum with grapefruit pink feminine energy drink branding and darkly illustrated warrior-inspired energy drinks. Others are taking an apothecary themed approach to showcase the products' health benefits, as seen with numeric juice bottles and invigorating health branding.
4.2
Score
Popularity
Activity
Freshness
24
Natural Summer Sodas
Natural Summer Sodas
Starbucks is Adding Three Natural Soda Drinks to Its Summer Menu
<
23
Engrossing Emulsifying Branding
Engrossing Emulsifying Branding
VITA Vitamin Water Packaging Displays a Spectacular Mixing Process
<
22
Solar Metaphor Packaging
Solar Metaphor Packaging
Purdey's Multivitamin Drink Takes Inspiration from the Solar System
<
21
Leafy Cider Packaging
Leafy Cider Packaging
Kiss Cider's Can Packaging is Fresh, Fun & Fruity
<
20
Playful Bilingual Packaging
Playful Bilingual Packaging
Mistik Source's Bio-Pure Branding Includes French & English
<
19
Purist Wellness Beverages
Purist Wellness Beverages
'Holy' is a Health Drink That Promises Miraculous Fixes for Ailments
<
18
Pooch-Saving Health Drinks
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
<
17
Warrior-Inspired Energy Drinks
Warrior-Inspired Energy Drinks
Samuride's Natural Energy Drink Uses Revered Ancient Ingredients
<
16
Feminine Energy Drink Branding
Feminine Energy Drink Branding
This Femme Natural Boost Packaging Appeals to Female Consumers
<
15
Bamboo Tea Sets
Bamboo Tea Sets
Midori-T's Compact Green Tea Packaging Doubles as Drinking Glasses
<
14
Memory-Enhancing Lemonades
Memory-Enhancing Lemonades
Bolema's Smart Lime is a Natural Lemonade Drink for Concentration
<
13
Alcoholic Coconut Water
Alcoholic Coconut Water
Coco Vodka is a Tropical Drink That Combines Coconut Water and Vodka
<
12
Uniquely Shaped Fruit Branding
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
<
11
Libido-Boosting Beverages
Libido-Boosting Beverages
Bolema's Maca Sutra is an Aphrodisiac Drink Made with the Maca Root
<
10
Couture Juice Branding
Couture Juice Branding
Blend and Press' Juice Bottles Pay Tribute to Iconic Designers
<
9
Dressed Edible Branding
Dressed Edible Branding
Eroski Juice Packaging Emphasizes the Character Behind the Beverages
<
8
Party Spring Water Packaging
Party Spring Water Packaging
ENVI's Natural Spring Water Comes Packaged in Bright Bottles
<
7
Numeric Juice Bottles
Numeric Juice Bottles
Rengora Juice's Fresh Juice Bottles Put an Emphasis on Clean Design
<
6
Basic Patterned Branding
Basic Patterned Branding
Cal Valls Juice Packaging Features Simple Ingredient-Inspired Motifs
<
5
Fashionably Patterned Juice Bottles
Fashionably Patterned Juice Bottles
UNIC Juices Are Designed to Appeal to Style-Savvy Consumers
<
4
Healthy De-Stressing Drinks
Healthy De-Stressing Drinks
Noa Relaxation is a Brand of Natural Relaxing Drinks
<
3
Youthful Remedy Branding
Youthful Remedy Branding
The Look of Herbalist & Alchemis' Products Makes Ancient Alchemy Modern
<
2
Farm Fresh Juice Packaging
Farm Fresh Juice Packaging
This Organic Juice Packaging Tells of the Family Who Grows the Crops
<
1
Invigorating Health Branding
Invigorating Health Branding
The Jugen Design Initiative Utilizes a Vintage Aesthetic
<