The Summer Soleil Sparkling Water Packs Link to a Playlist
Laura McQuarrie — June 3, 2021 — Lifestyle
References: supermarketnews
The Soleil sparkling water packaging has been refreshed for the summer season, along with four new flavors and promotion that invites people to Sip to the Beat. The summer packaging features designs from globally renowned artists and links to curated playlists on Spotify. Sparkling water lovers can set the mood with either Amped Beats, Chill Vibes and Good Times, just by scanning the visual code included on the box.
The fresh and vibrant product packaging conveys the refreshment provided by the beverages inside, which includes all-new flavors like mango, raspberry lime, tangerine and watermelon. These brand-new sparkling water flavors join existing options like blood orange, cucumber melon and original, which sport refreshed packaging. For sparkling water fans who want a boost with their beverage, select flavors are available with caffeine.
The fresh and vibrant product packaging conveys the refreshment provided by the beverages inside, which includes all-new flavors like mango, raspberry lime, tangerine and watermelon. These brand-new sparkling water flavors join existing options like blood orange, cucumber melon and original, which sport refreshed packaging. For sparkling water fans who want a boost with their beverage, select flavors are available with caffeine.
Trend Themes
1. Interactive Beverage Packaging - There is an opportunity to create beverage packaging that creates an interactive experience for consumers.
2. Curated Beverage Playlists - Creating curated playlists that pair well with specific beverages can enhance the consumer experience and increase brand loyalty.
3. Flavor Expansion - Expanding on flavor offerings can attract new customers and retain existing ones, leading to increased sales and brand awareness.
Industry Implications
1. Beverage Industry - There is an opportunity for innovation in beverage packaging design, flavor offerings, and marketing strategies.
2. Music Industry - Beverage companies can partner with music industry leaders to create unique, curated playlists that enhance the consumer experience and increase brand loyalty.
3. Design Industry - Designers have the opportunity to create visually appealing packaging that enhances the overall consumer experience and highlights the unique features of the product.
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