The Jammie Dodgers Advertisements Feature Singing Monkeys
Romina S. Cortellucci — May 2, 2012 — Pop Culture
References: dodgersgetstuckin & fastcocreate
The Jammie Dodgers jam-filled British biscuits are using Musical Monkeys in a singing competition to advertise this delicious treat. This series of ads, created by VCCP London agency, showcases three primates vying for the public's vote.
Jammie, Toffee and Choccie present three varying musical sounds to grab your attention and sway your vote.
Jammie, the raspberry filling, presents a soulful power ballad meant to romance with 'A Certain Gooey Thing;' while 'Tappin' Toffee' references a swing beat that leaves you tapping your toes. In contrast to this, Choccie is for those dub-step loving youth who are waiting for 'The Choccie Bass Bomb' to drop. These monkey music videos show once again how animals are a perfect tool for advertisements. However, VCCP London adds a twist with these cheeky chimps, by making the fans vote for their favorite music video just like reality television singing competitions.
Jammie, Toffee and Choccie present three varying musical sounds to grab your attention and sway your vote.
Jammie, the raspberry filling, presents a soulful power ballad meant to romance with 'A Certain Gooey Thing;' while 'Tappin' Toffee' references a swing beat that leaves you tapping your toes. In contrast to this, Choccie is for those dub-step loving youth who are waiting for 'The Choccie Bass Bomb' to drop. These monkey music videos show once again how animals are a perfect tool for advertisements. However, VCCP London adds a twist with these cheeky chimps, by making the fans vote for their favorite music video just like reality television singing competitions.
Trend Themes
1. Animal Advertising - Companies may consider using animals in unconventional ways to promote their products.
2. Interactive Advertising - Brands can engage audiences with interactive ads that allow consumers to vote or participate in a campaign.
3. Musical Marketing - Using music as a centerpiece in a marketing campaign can be an opportunity to capture consumers' attention and differentiate a brand.
Industry Implications
1. Food and Beverage - Food and beverage companies may consider incorporating interactive campaigns or music to better reach consumers.
2. Entertainment - Entertainment companies may leverage interactive campaigns to engage with viewers and create a more immersive experience.
3. Advertising and Marketing - Advertising firms can look at using unconventional methods involving animals and music to help clients achieve their marketing objectives.
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