Jammie Dodgers Minis Now Come in a New Fruity Flavor
Michael Hemsworth — March 5, 2024 — Lifestyle
References: burtonsbiscuits & talkingretail
The Jammie Dodgers Minis range has been given an update by Fox's Burton's Companies (FBC UK) to help get consumers ready for warmer weather and treat themselves in a permissible way.
The Apple & Blackcurrant flavor boasts the familiar taste of the two fruits sandwiched inside two shortbread cookies to give them the perfect level of sweetness when enjoyed as a snack or dessert. The cookies are being launched in packs with size servings with four biscuits in each, which come in at 89-calories per serving to make them easy for consumers to enjoy in moderation.
Trade Marketing Director Colin Taylor commented on the Apple & Blackcurrant Jammie Dodgers Minis saying, "We are constantly reviewing trends within the category to ensure our portfolio can help retailers make the most of the sweet biscuit opportunity. With the Apple & Blackcurrant flavour’s success proven already, and with mini biscuits growing in popularity, we know this is going to go down a treat with shoppers.”
The Apple & Blackcurrant flavor boasts the familiar taste of the two fruits sandwiched inside two shortbread cookies to give them the perfect level of sweetness when enjoyed as a snack or dessert. The cookies are being launched in packs with size servings with four biscuits in each, which come in at 89-calories per serving to make them easy for consumers to enjoy in moderation.
Trade Marketing Director Colin Taylor commented on the Apple & Blackcurrant Jammie Dodgers Minis saying, "We are constantly reviewing trends within the category to ensure our portfolio can help retailers make the most of the sweet biscuit opportunity. With the Apple & Blackcurrant flavour’s success proven already, and with mini biscuits growing in popularity, we know this is going to go down a treat with shoppers.”
Trend Themes
1. Fruit-infused Snacks - An emerging trend in the snack industry, offering delightful flavors and unique combinations to cater to health-conscious consumers seeking indulgence.
2. Mini Biscuit Innovation - A rising trend in the bakery sector, creating convenient snack options that provide portion control and on-the-go enjoyment.
3. Permissible Treat Offerings - A growing trend among food brands, developing products with lower calorie content to satisfy consumer cravings without guilt.
Industry Implications
1. Snack Industry - Opportunities for companies to introduce more fruit-infused snacks to meet the demand for healthier yet indulgent options in the market.
2. Bakery Sector - Potential for innovation in creating mini biscuit snacks that cater to busy lifestyles and promote portion control for on-the-go consumers.
3. Food Branding - Innovative product development possibilities for food brands to offer permissible treat options with reduced calorie content to align with consumer preferences for guilt-free indulgence.
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