The Quorn Meat-Free Campaign Uses Puppets for Messaging
Michael Hemsworth — September 22, 2022 — Marketing
References: quorn & talkingretail
This Quorn meat-free campaign commercial is a humorous albeit slightly serious new ad spot hitting airwaves in the UK to encourage consumers to try out the brand's latest deli products.
The commercial features a pig puppet with a seductive voice explaining the benefits of the new product, while also encouraging the main protagonist to not even think about the alternative. A trio of puppets eventually encourage the woman to enjoy the tasty product without worry. This takes a funny but also direct approach to encouraging consumers to make the shift away from animal-based products.
Marketing Director at Quorn Gill Riley commented on the new Quorn meat-free campaign commercial saying, "Quorn is on a mission to encourage more people to eat meat free as a way to help the planet. One of the best ways we can do that is through great tasting innovation for all meal occasions. That’s why we’re focussing on our new Deli range for this latest campaign.”
The commercial features a pig puppet with a seductive voice explaining the benefits of the new product, while also encouraging the main protagonist to not even think about the alternative. A trio of puppets eventually encourage the woman to enjoy the tasty product without worry. This takes a funny but also direct approach to encouraging consumers to make the shift away from animal-based products.
Marketing Director at Quorn Gill Riley commented on the new Quorn meat-free campaign commercial saying, "Quorn is on a mission to encourage more people to eat meat free as a way to help the planet. One of the best ways we can do that is through great tasting innovation for all meal occasions. That’s why we’re focussing on our new Deli range for this latest campaign.”
Trend Themes
1. Meat-free Advocacy - Opportunities for disruptive innovation lie in creating unique and engaging campaigns to encourage consumers to switch to meat-free products.
2. Humorous Advertising - Innovative advertising using humor can be a powerful tool in communicating a brand's message and values to consumers.
3. Plant-based Protein Alternatives - The trend of consumers seeking plant-based alternatives presents a disruption opportunity for companies to release new and innovative protein products that meet consumer demand.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on the growing trend of plant-based protein alternatives, by creating new and innovative products to meet consumer demand.
2. Marketing and Advertising - Marketing and advertising firms can create unique and engaging campaigns for clients in the food industry looking to promote their plant-based protein products to consumers.
3. Entertainment and Media - The entertainment and media industry can make use of humorous advertising campaigns like the Quorn Meat-Free Campaign to captivate audiences and deliver subtle messages in a memorable way.
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