Death & Co.'s RTD Cocktails Explore Pairings Like Sake & Brandy
Laura McQuarrie — November 30, 2021 — Lifestyle
References: deathandcompany & bevnet
In collaboration with Crafts Spirits Cooperative, Death & Co. is venturing into ready-to-drink cocktails with a trio of canned beverages. There's the tart, gin-based Moonsail Fizz with notes of vanilla and passion fruit, the aromatic bourbon, ginger and birch blend Ranger Buck and Aurora Highball, which explores a unique pairing of vodka with pear brandy and sake.
Each of these canned cocktails was based on an original cocktail created at Death & Co. and now, quality bar experiences are easy to replicate at home. Catering to consumers outside of the bar setting, Death & Co. also newly released a book series called Death & Co. Welcome Home. With the bar and restaurant industry upended, many people have become home bar enthusiasts and amateur mixologists.
Each of these canned cocktails was based on an original cocktail created at Death & Co. and now, quality bar experiences are easy to replicate at home. Catering to consumers outside of the bar setting, Death & Co. also newly released a book series called Death & Co. Welcome Home. With the bar and restaurant industry upended, many people have become home bar enthusiasts and amateur mixologists.
Trend Themes
1. Premium RTD Cocktails - Premium canned cocktails bring the sophistication of traditional bar drinks into the convenience of home settings.
2. Fusion Spirit Pairings - Innovative combinations of spirits, such as pear brandy and sake, challenge conventional mixology and elevate taste experiences.
3. Home Mixology Revolution - The surge in home mixologists is driving the market for high-quality, easy-to-create cocktail options and resources.
Industry Implications
1. Alcoholic Beverages - The RTD cocktail segment is poised for growth as consumers seek premium alcohol experiences at home.
2. Publishing - Recipe books targeting home enthusiasts are flourishing, offering insights and inspiration for amateur mixologists.
3. E-commerce - Online platforms are increasingly vital for distributing premium canned cocktails to consumers embracing home-drinking trends.
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