Brewdog and Regal Rogue Created a Box of Perfectly Mixed Cocktails
Laura McQuarrie — May 7, 2021 — Lifestyle
References: brewdog & thespiritsbusiness
Brewdog and Regal Rogue joined forces to create a limited-edition series of ready-to-drink cocktail pouches that help adults to enjoy pre-mixed cocktails with ease. A box contains a selection of cocktails that are ready to pour and enjoy over ice, and the assortment provides something for every cocktail drinker's tastes.
While the classic Bold Wolf Negroni combines Brewdog’s Lonewolf London Dry Gin with Regal Rogue’s Bold Red Vermouth and Campari, there are also two low-ABV options that cut the amount of alcohol by about half. These options include the Paw Star Martini and the Wild Wolf Sour, both of which come in at 12% ABV.
Although many people are open to exploring new cocktail recipes, creating their own concoctions from scratch likely feels intimidating, and these pouches help to simplify both discovery and enjoyment.
While the classic Bold Wolf Negroni combines Brewdog’s Lonewolf London Dry Gin with Regal Rogue’s Bold Red Vermouth and Campari, there are also two low-ABV options that cut the amount of alcohol by about half. These options include the Paw Star Martini and the Wild Wolf Sour, both of which come in at 12% ABV.
Although many people are open to exploring new cocktail recipes, creating their own concoctions from scratch likely feels intimidating, and these pouches help to simplify both discovery and enjoyment.
Trend Themes
1. Ready-to-drink Cocktails - The rise of ready-to-drink cocktail pouches is disrupting traditional cocktail-making methods and providing convenience to consumers.
2. Low-alcohol Beverages - Low-ABV cocktail options are in demand and represent an opportunity to cater to health-conscious consumers.
3. Craft Cocktails at Home - Pre-mixed cocktail pouches are making it easier for consumers to enjoy craft cocktails at home without the need for specialized skills or ingredients.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the growing demand for convenient and low-alcohol beverage options by introducing ready-to-drink cocktail pouches and expanding their product offerings.
2. Packaging - As more companies introduce ready-to-drink cocktail pouches, innovative and eco-friendly packaging solutions can become a disruptive opportunity in the packaging industry.
3. Hospitality - The hospitality industry can incorporate ready-to-drink cocktail pouches into their services to simplify drink menus and provide a consistent and cost-effective cocktail experience for customers.
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