National Movie Archive Campaign
Bianca — November 23, 2007 — Pop Culture
References: adsoftheworld
The National Movie Archive ads speaks to the frustrations of anyone who's ever been irked by fellow movie-goers. The ad campaign consists of three ads, The Gun, Karate, and The Executioner.
1. "Get rid of the guy talking on the phone," portrays a screen shot of a gun targeted at the phone-talker
2. "Get rid of the guy who isn't crouching when passing by," which features a martial artist kick the patron's face in.
3. "Get rid of the guy who keeps his feet up" shows a man appearing to take a hack at the movie-goer's raised feet
The ads were published by McCann-Erickson Romania in July 2007.
1. "Get rid of the guy talking on the phone," portrays a screen shot of a gun targeted at the phone-talker
2. "Get rid of the guy who isn't crouching when passing by," which features a martial artist kick the patron's face in.
3. "Get rid of the guy who keeps his feet up" shows a man appearing to take a hack at the movie-goer's raised feet
The ads were published by McCann-Erickson Romania in July 2007.
Trend Themes
1. Personalized Movie Experiences - Opportunity for cinemas to offer personalized movie experiences that cater to individual preferences and minimize annoyances from fellow movie-goers.
2. Social Etiquette Reinforcement - Innovation opportunity to develop technologies or services that reinforce social etiquette in public spaces like cinemas, discouraging disruptive behavior.
3. Interactive Advertising Campaigns - Opportunity to create engaging and interactive advertising campaigns that resonate with audiences by addressing common frustrations and annoyances.
Industry Implications
1. Cinema - Disruptive innovation possibilities include implementing advanced seating arrangements, personalized viewing experiences, and improved soundproofing technologies.
2. Advertising - Innovations could involve creating interactive and attention-grabbing ad campaigns that evoke strong emotions and encourage audience engagement.
3. Social Etiquette - Potential for disruptive innovation in the form of digital solutions or initiatives that promote and reinforce social etiquette in public spaces.
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