Del Monte A Kick of Fruit Was Created with Old Tom Gin
Michael Hemsworth — December 10, 2022 — Lifestyle
The Del Monte A Kick of Fruit energy drinks are a new range of refreshments created in collaboration with Old Tom Gin to provide consumers with a fruit-forward way to increase their alertness. The drinks are crafted with at least 20% real fruit juice with no added sugar in the recipe and contain caffeine along with four types of B vitamins to further boost energy and alertness. The drinks come in three flavors including Pineapple, Lime & Mint, Pineapple, Mango & Passion Fruit and Pomegranate & Raspberry, and contain 12 to 15-calories per serving.
Senior Commercial Director for Fresh Del Monte® UK and Europe Martin Tilney spoke on the new Del Monte A Kick of Fruit energy drinks saying, "Del Monte’s century-long commitment to fresh fruit with no compromise on quality gives our trusted brand the edge. We’re thrilled to have collaborated with Old Tom Gin and anticipate our energy drinks will appeal to mindful, health-conscious consumers looking for new ways to boost their energy levels and increase their nutritional intake all in one delicious and convenient product.”
Senior Commercial Director for Fresh Del Monte® UK and Europe Martin Tilney spoke on the new Del Monte A Kick of Fruit energy drinks saying, "Del Monte’s century-long commitment to fresh fruit with no compromise on quality gives our trusted brand the edge. We’re thrilled to have collaborated with Old Tom Gin and anticipate our energy drinks will appeal to mindful, health-conscious consumers looking for new ways to boost their energy levels and increase their nutritional intake all in one delicious and convenient product.”
Trend Themes
1. Fruit-forward Energy Drinks - The trend of incorporating real fruit juice and no added sugar in energy drinks is disrupting the energy drink industry, creating opportunities for companies to develop healthy, innovative energy drink options.
2. Collaborative Product Development - The trend of collaborating with established brands to create unique products is disrupting the beverage industry, creating opportunities for cross-industry partnerships to create innovative products.
3. Healthy Energy Options - The trend of combining caffeine and B vitamins with natural fruit juice to create healthy energy drinks is disrupting the energy drink industry, providing an opportunity for companies to target health-conscious consumers with innovative products.
Industry Implications
1. Energy Drink Industry - The incorporation of real fruit juice and no added sugar in energy drinks is creating disruption and opportunities within the energy drink industry to create healthier options.
2. Beverage Industry - The trend of collaborating with established brands to create unique products is disrupting the beverage industry, providing opportunities for cross-industry partnerships to create innovative products.
3. Health & Wellness Industry - The trend of combining caffeine and B vitamins with natural fruit juice to create healthier energy drink options is creating disruption and opportunities within the health and wellness industry.
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