PepsiCo Collaborated with LeBron James on Mtn Dew Rise Energy
Laura McQuarrie — March 18, 2021 — Lifestyle
References: foodbusinessnews.net
Mtn Dew Rise Energy is a new kind of energy drink from PepsiCo and NBA player LeBron James, and it was developed to offer a mental boost in addition to immune support. The low-calorie product boasts no added sugar and it contains more caffeine than the original Mtn Dew soda. The new energy beverages are available in varieties like Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Berry Blitz and Peach Mango Dawn.
Fabiola Torres, CMP and SVP of the energy category for PepsiCo, says, "As energy beverages evolve to provide even more functional benefits, we're excited to introduce the new Mtn Dew Rise Energy for those looking for a morning boost with enhanced mental clarity and immune support that helps you conquer the morning to conquer the day."
Fabiola Torres, CMP and SVP of the energy category for PepsiCo, says, "As energy beverages evolve to provide even more functional benefits, we're excited to introduce the new Mtn Dew Rise Energy for those looking for a morning boost with enhanced mental clarity and immune support that helps you conquer the morning to conquer the day."
Trend Themes
1. Soda-inspired Energy Drinks - The rise of soda-inspired energy drinks provides an opportunity for companies to develop low-sugar, functional energy drinks that offer mental clarity and immune support.
2. Functional Benefits in Energy Drinks - The trend towards energy drinks with functional benefits such as mental clarity and immune support signifies the potential for innovators to create new energy drink offerings with purposeful ingredients.
3. Celebrity Collaborations in Beverage Development - Collaborations between beverage companies and celebrities, like PepsiCo and LeBron James, can create new opportunities to reach different consumer markets and combine unique perspectives on product development.
Industry Implications
1. Beverage - The beverage industry can explore new opportunities in the development of functional energy drinks with low-sugar options that offer mental clarity and immune support.
2. Sports - The sports industry can incorporate functional energy drinks into pre-game and post-game routines to provide athletes with mental and physical support for optimal performance.
3. Celebrity Endorsements - The marketing industry, specifically those specializing in celebrity endorsements, can benefit from the trend of beverage companies collaborating with influential figures to develop new products.
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