These New Müller Yogurts Respond to Consumer Preferences
Michael Hemsworth — March 14, 2018 — Lifestyle
Preferences around dairy products are changing quite quickly, which is seeing brands like Müller respond with new yogurts that speak to consumer preferences in a more direct way.
The new yogurts includes a new lactose-free line called 'Corner' that are set to launch in the UK starting in May along with the new Müller quark yogurt that is an Alpine-style dairy snack. The brand has also announced that it has shifted to reduce the amount of sugar found in its core range of yogurts to answer demand from consumers for less sweeteners in their foods.
The new Müller yogurts were explained by CMO Michael Inpong who said, "Alongside creating everyday moments of pleasure for our consumers, we’re focused on building a vibrant future for the British dairy industry. We have increased our marketing spend by almost 25%, extended our successful partnership with British Athletics, and with Müller quark yogurt and Müller Corner lactose free, we will continue to strengthen our leadership in new and exciting parts of the category."
The new yogurts includes a new lactose-free line called 'Corner' that are set to launch in the UK starting in May along with the new Müller quark yogurt that is an Alpine-style dairy snack. The brand has also announced that it has shifted to reduce the amount of sugar found in its core range of yogurts to answer demand from consumers for less sweeteners in their foods.
The new Müller yogurts were explained by CMO Michael Inpong who said, "Alongside creating everyday moments of pleasure for our consumers, we’re focused on building a vibrant future for the British dairy industry. We have increased our marketing spend by almost 25%, extended our successful partnership with British Athletics, and with Müller quark yogurt and Müller Corner lactose free, we will continue to strengthen our leadership in new and exciting parts of the category."
Trend Themes
1. Lactose-free Dairy - The success of Müller's new Corner lactose-free yogurt line highlights a trend towards dairy products that cater to specific dietary needs.
2. Reduced Sugar Dairy - Müller's decision to reduce the amount of sugar in its core range of yogurts reflects a broader trend in the food industry towards healthier, less sweetened products.
3. Artisanal Dairy - The launch of Müller's new quark yogurt reflects a growing trend in the dairy industry towards premium, artisan-inspired dairy products.
Industry Implications
1. Dairy - The dairy industry has an opportunity to respond to changing consumer preferences for lactose-free and low sugar products, as well as premium, artisan-inspired options.
2. Food Manufacturing - There is an opportunity for food manufacturers to innovate and develop new products that respond to changing consumer preferences around dairy, such as lactose-free and low sugar options.
3. Marketing - Marketing professionals in the dairy industry have a opportunity to promote the health benefits of lactose-free and low sugar products, as well as the premium quality of artisanal dairy options.
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