The Gut Glory Yogurts Come in Two Pack Sizes
Michael Hemsworth — August 19, 2021 — Marketing
References: muller & conveniencestore
The Gut Glory yogurts are launching from Müller in the UK as a range of dairy products for consumers to enjoy when looking for a flavorful option that's also beneficial for their digestive health.
The yogurts will come in two pack sizes to choose from along with six flavor options including Strawberry, Salted Caramel, Rhubarb, Strawberry, Mango and Peach. The products will be launched starting at Asda, and feature gut-friendly cultures and a good level of calcium thanks to premium milk sourced from cows on British farms.
Strategy and Marketing Director at Müller Yogurt & Desserts Michael Inpong explained the new Gut Glory yogurts further saying, "We have seen a natural move towards increased awareness and concern for health, which would explain the growth we are seeing in the digestive health yogurt segment. Müller is the nation’s favourite dairy brand, it is the category leader and is much-loved and trusted. But that does not give us the automatic right to win in every segment, and in this case, we identified demand, and a unique growth opportunity to introduce an exciting and contemporary new gut-health brand."
The yogurts will come in two pack sizes to choose from along with six flavor options including Strawberry, Salted Caramel, Rhubarb, Strawberry, Mango and Peach. The products will be launched starting at Asda, and feature gut-friendly cultures and a good level of calcium thanks to premium milk sourced from cows on British farms.
Strategy and Marketing Director at Müller Yogurt & Desserts Michael Inpong explained the new Gut Glory yogurts further saying, "We have seen a natural move towards increased awareness and concern for health, which would explain the growth we are seeing in the digestive health yogurt segment. Müller is the nation’s favourite dairy brand, it is the category leader and is much-loved and trusted. But that does not give us the automatic right to win in every segment, and in this case, we identified demand, and a unique growth opportunity to introduce an exciting and contemporary new gut-health brand."
Trend Themes
1. Digestive Health Yogurts - The growing demand for digestive health-centered products creates the opportunity for new and innovative products such as plant-based, vegan and low sugar digestive yogurt options.
2. Gut-friendly Probiotic Products - The increasing popularity of probiotics presents an opportunity to develop a range of dairy and non-dairy products with a higher concentration of gut-friendly cultures.
3. Premium Farm-sourced Ingredients - The shift towards healthier eating habits and a focus on sustainable agriculture creates an opportunity for the production of premium, high-quality dairy products made from locally-sourced and sustainable ingredients
Industry Implications
1. Dairy Industry - The dairy industry has the opportunity to create niche products that cater to the growing demand for dairy products with health benefits such as digestive health-focused yogurts.
2. Probiotic Industry - Innovation in the probiotics industry provides the opportunity for companies to develop new products that contain a higher concentration of beneficial cultures for gut health.
3. Sustainable Agriculture Industry - The growing demand for products made from locally-sourced and sustainably-sourced ingredients creates an opportunity for businesses in the sustainable agriculture industry to supply the dairy industry with high-quality ingredients.
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