Müller Light Protein is Debuting Two New Flavors
Michael Hemsworth — September 11, 2024 — Lifestyle
References: muller & talkingretail
Müller Yogurt & Desserts is introducing new flavor options for its Müller Light Protein range to provide consumers with a way to indulge their sweet tooth without losing sight of their everyday nutritional needs.
The products come in two new flavors including Chocolate Brownie and Chocolate Orange, which each contain 14-grams of protein per serving. The pots come in at 140-grams in size and are priced at £1.40 to make them a cost-effective dessert for consumers in the UK to try out as we head into the colder weather months.
Category Lead - Health at Müller Yogurt & Desserts Vicky Morgan commented on the new additions to the Müller Light Protein range saying, "With more and more consumers looking for a positive and uplifting product which also tastes great, we’re excited to expand the range with Müller Light Protein Pudding, giving shoppers an easy choice which helps keep positive intentions on track. Our research has shown that Müller Light Protein Pudding is already a hit with consumers, and we’re confident this portfolio expansion will drive growth within the category for retailers, bring new shoppers to the segment, and help us achieve our goal of putting a smile on the nation’s face.”
The products come in two new flavors including Chocolate Brownie and Chocolate Orange, which each contain 14-grams of protein per serving. The pots come in at 140-grams in size and are priced at £1.40 to make them a cost-effective dessert for consumers in the UK to try out as we head into the colder weather months.
Category Lead - Health at Müller Yogurt & Desserts Vicky Morgan commented on the new additions to the Müller Light Protein range saying, "With more and more consumers looking for a positive and uplifting product which also tastes great, we’re excited to expand the range with Müller Light Protein Pudding, giving shoppers an easy choice which helps keep positive intentions on track. Our research has shown that Müller Light Protein Pudding is already a hit with consumers, and we’re confident this portfolio expansion will drive growth within the category for retailers, bring new shoppers to the segment, and help us achieve our goal of putting a smile on the nation’s face.”
Trend Themes
1. Protein-enriched Desserts - The introduction of protein-enriched desserts transforms traditional treats into functional foods that satisfy both cravings and nutritional goals.
2. Flavor Innovation in Health Products - The incorporation of enticing flavors such as Chocolate Brownie and Chocolate Orange in healthy options attracts consumers seeking both taste and wellness.
3. Affordable Healthy Indulgence - The focus on cost-effective pricing for health-conscious desserts makes nutritious choices accessible to a broader audience.
Industry Implications
1. Food & Beverage - Continuous flavor innovation and nutritional enhancements are driving new product developments within the food and beverage sector.
2. Health & Wellness - The trend towards nutritionally balanced indulgences is reshaping consumer expectations and demands within the health and wellness industry.
3. Retail - Retailers benefit from the expanding selection of health-focused products that attract diverse consumer segments seeking affordable nutritious options.
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