The Müllerlight Skyr Fat-Free Skyr Yogurt Has 14 Grams of Protein
Michael Hemsworth — October 14, 2020 — Marketing
The Müllerlight Skyr fat-free skyr yogurt is a new offering from the brand for the UK market that is focused on delivering exceptional taste and quality for those looking for an alternative to high-fat and calorie alternatives. The product has a zero-sugar recipe that comes in two flavor options including Strawberry & Acai and Salted Caramel, which contain 90kcal or less per pot. The yogurt also features a high-protein recipe that has 14 grams per serving.
Strategy and marketing Director at Müller Yogurt and Desserts Michael Inpong spoke on the new Müllerlight Skyr fat-free skyr yogurt saying, "We have had really positive feedback on our recent Müller Corner Icelandic Style Skyr launch, so we are confident in our taste-led approach. Müllerlight has had its challenges, but during a difficult period for the nation people looked for trusted and well-known brands, and ate more meals and snacks at home. We continued to heavily support our branded portfolio during this time and saw positive volume growth across our Müllerlight range. It is an iconic product within a competitive category, and with our first-class product innovation, capabilities and marketing campaigns, I’m confident that with this launch we can not only shake up, but grow the diet and low-fat yogurt market.”
Strategy and marketing Director at Müller Yogurt and Desserts Michael Inpong spoke on the new Müllerlight Skyr fat-free skyr yogurt saying, "We have had really positive feedback on our recent Müller Corner Icelandic Style Skyr launch, so we are confident in our taste-led approach. Müllerlight has had its challenges, but during a difficult period for the nation people looked for trusted and well-known brands, and ate more meals and snacks at home. We continued to heavily support our branded portfolio during this time and saw positive volume growth across our Müllerlight range. It is an iconic product within a competitive category, and with our first-class product innovation, capabilities and marketing campaigns, I’m confident that with this launch we can not only shake up, but grow the diet and low-fat yogurt market.”
Trend Themes
1. Low-calorie Protein - Disruptive innovation opportunity: Develop low-calorie protein alternatives in other food and beverage products.
2. Fat-free Skyr Yogurt - Disruptive innovation opportunity: Create new flavors and packaging formats for fat-free skyr yogurt.
3. Zero-sugar Recipe - Disruptive innovation opportunity: Introduce zero-sugar recipes in other dairy or dessert products.
Industry Implications
1. Diet and Nutrition - Disruptive innovation opportunity: Innovate low-calorie, high-protein products for the diet and nutrition industry.
2. Food and Beverage - Disruptive innovation opportunity: Explore fat-free and low-sugar alternatives in the food and beverage industry.
3. Dairy - Disruptive innovation opportunity: Develop innovative dairy products with high protein and fewer calories.
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