These Müller Corner Creations is Approved by Dina Asher-Smith
Michael Hemsworth — March 5, 2021 — Marketing
This new Müller Corner Creations product has been created in collaboration with British sprinter Dina Asher-Smith to offer consumers a flavorful option to try out when looking to satisfy their hunger and their sweet tooth. The product features strawberry flavored yogurt along with three treats in the corner to add in including raspberry flavor hearts, strawberry flavor hearts and white choco balls. The product will come in six-packs in the UK starting this month at Asda and Morrisons.
Asher-Smith spoke on her new Müller Corner Creations product saying, "The team at Müller wanted to take our partnership to the next level, and it seemed natural that the first step would be to design my own product and see it go to market. Within a few days we had a massive tasting session with the whole Müller Corner team, to try hundreds of possible combinations and flavours, to see which one I liked best. It was a really exciting project for me and I can’t wait for everyone to try it.”
Asher-Smith spoke on her new Müller Corner Creations product saying, "The team at Müller wanted to take our partnership to the next level, and it seemed natural that the first step would be to design my own product and see it go to market. Within a few days we had a massive tasting session with the whole Müller Corner team, to try hundreds of possible combinations and flavours, to see which one I liked best. It was a really exciting project for me and I can’t wait for everyone to try it.”
Trend Themes
1. Athlete-collaborated Food Products - Collaborating with athletes to create food products can appeal to consumers looking for a unique and personalized experience.
2. Customizable Yogurt Products - Allowing consumers to add their own mix-ins to yogurt can provide a fun and interactive experience while also satisfying their craving for something sweet and indulgent.
3. Flavored Yogurt with Mix-ins - Combining flavored yogurt with a variety of mix-ins can offer consumers a convenient and tasty snack option that is both satisfying and nutritious.
Industry Implications
1. Food and Beverage - There is an opportunity for food and beverage companies to collaborate with athletes and offer customized products that appeal to consumers looking for unique and personalized experiences.
2. Snack Food - Snack food companies can capitalize on the trend of customizable yogurt products by offering their own versions with a variety of mix-ins to suit different tastes and preferences.
3. Healthy Eating - Companies focusing on healthy eating can offer flavored yogurt with mix-ins as a tasty and convenient snack option that fits into a balanced diet.
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