Ercol's Updated Mid-Century Range Embraces Millennial Pink
Laura McQuarrie — January 26, 2018 — Art & Design
Ercol recently refreshed its mid-century range of furniture by adding touches of Millennial pink.
The mid-century designs that have been modernized include two styles originally created by Lucian Ercolani in the 1940s and 1950s: the Loveseat and the Butterfly chair. These two new partially pink-hued designs are now grouped together and referred to as the 'Half-Rose Originals.' While the Butterfly chair now sports pink-colored legs, the Loveseat boasts a playfully dip-dyed design. The Half-Rose Originals collection was launched just days ago as part of the January edition of Maison&Objet.
Across the world of furniture design, architecture, interior design and beyond, brands are embracing the popular blush tone. The shade of pink is said to get its name from the fact that many Millennials boldly integrate color into their homes, unlike previous generations that still gravitate towards neutrals.
The mid-century designs that have been modernized include two styles originally created by Lucian Ercolani in the 1940s and 1950s: the Loveseat and the Butterfly chair. These two new partially pink-hued designs are now grouped together and referred to as the 'Half-Rose Originals.' While the Butterfly chair now sports pink-colored legs, the Loveseat boasts a playfully dip-dyed design. The Half-Rose Originals collection was launched just days ago as part of the January edition of Maison&Objet.
Across the world of furniture design, architecture, interior design and beyond, brands are embracing the popular blush tone. The shade of pink is said to get its name from the fact that many Millennials boldly integrate color into their homes, unlike previous generations that still gravitate towards neutrals.
Trend Themes
1. Blush Pink Furniture - Opportunity for furniture brands to modernize their designs by adding touches of blush pink, appealing to Millennials' love for bold colors in their homes.
2. Mid-century Revival - Trend of bringing back mid-century designs with a modern twist, like Ercol's refreshed collection, catering to the nostalgia and style preferences of Millennials.
3. Colorful Interior Design - Incorporating vibrant and playful colors like Millennial pink into interior design, allowing brands to tap into the growing demand for colorful and personalized living spaces.
Industry Implications
1. Furniture Design - Disruptive innovation opportunity for furniture brands to create updated mid-century designs with touches of Millennial pink, appealing to a new generation of consumers.
2. Interior Design - Opportunity for interior designers to embrace the trend of incorporating blush pink and other bold colors into their projects, catering to the changing preferences of Millennials.
3. Home Decor - Disruption opportunity for home decor brands to offer a range of blush pink products and accessories, capitalizing on the popularity of Millennial pink in contemporary interior design.
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