IKEA Unveils the Nytillverkad Collection Nodding to its Past
Amy Duong — July 19, 2023 — Art & Design
References: about.ikea & designtaxi
IKEA brings back some classic looks through the new Nytillverkad collection that honors its own design heritage. The vivid looks celebrate the late 70s and early 80s through fun looks that are defined by bright tones of black, orange, pink, and white. It is meant to celebrate self-expression through bright accessories and furniture to make bold statements in a living space.
Karin Gustavsson, the range identity leader of IKEA Sweden shares with Design TAXI that “I wanted the products to stand on their own, like sculptures that stand out in any room." The original designer notes “If the design is good and the next generation still [finds] it trendy, then we have succeeded. I think we have succeeded with this chair. And I’m very proud, 40 years later."
Image Credit: IKEA
Karin Gustavsson, the range identity leader of IKEA Sweden shares with Design TAXI that “I wanted the products to stand on their own, like sculptures that stand out in any room." The original designer notes “If the design is good and the next generation still [finds] it trendy, then we have succeeded. I think we have succeeded with this chair. And I’m very proud, 40 years later."
Image Credit: IKEA
Trend Themes
1. Retro Revival - Opportunity to capitalize on the nostalgia trend by reintroducing classic designs with a modern twist.
2. Vibrant Aesthetics - Potential for creating bold and vibrant furniture collections that make a statement in living spaces.
3. Design Heritage Celebration - Opportunity to honor and tap into a brand's design history to create new and nostalgic products.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity lies in revisiting past designs and reimagining them for contemporary markets.
2. Interior Design - Opportunity to incorporate retro-inspired furniture pieces into interior design projects for a unique and trendy look.
3. Home Decor Retail - Tap into consumer desire for retro and vibrant aesthetics by curating a collection of furniture and accessories that celebrate design heritage.
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