L.Ercolani is Ercol's New Official Sister Brand
Elena Rahman — September 21, 2021 — Art & Design
L.Ercolani is Ercol's new sister brand. The British furniture manufacturer wanted to honor its founded Italian designer Lucian Ercolani with the company's newest branch. Ercolani believed in making quality-crafted furniture pieces that consumers will cherish for generations to come. This concept is the inspiration behind L.Ercolani's launch.
The sister company will foster the brand's classic furniture pieces such as the Butterfly chair and the Studio couch. In addition, a range of upcoming collections designed in collaboration with international and British designers will be exclusively available at L.Ercolani. The mix of contemporary and classic designs showcases the brand's commitment to its roots and its ability to innovate throughout the changing times as the business moves into its 101st year of operation.
Image Credit: L.Ercolani
The sister company will foster the brand's classic furniture pieces such as the Butterfly chair and the Studio couch. In addition, a range of upcoming collections designed in collaboration with international and British designers will be exclusively available at L.Ercolani. The mix of contemporary and classic designs showcases the brand's commitment to its roots and its ability to innovate throughout the changing times as the business moves into its 101st year of operation.
Image Credit: L.Ercolani
Trend Themes
1. Classic-contemporary Furniture Design - Businesses can capitalize on the trend of blending classic and contemporary designs to attract consumers who appreciate both aesthetics.
2. Collaborative Product Design - Opportunities arise for companies to partner with international and British designers to create unique and exclusive furniture collections.
3. Quality-crafted Furniture - Companies can tap into the trend of creating furniture pieces that are durable and of high quality, made to last for generations.
Industry Implications
1. Furniture Manufacturing - This industry can take advantage of creating classic-contemporary furniture pieces that meet the needs of consumers who appreciate both design elements.
2. Product Design - The field of product design can benefit from collaborating with various international and British designers to create unique and exclusive products.
3. Luxury Home Goods - Businesses specializing in high-end home goods can offer quality-crafted furniture that appeals to consumers looking for furniture that will last for generations.
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