Loft & Love Launches with a Collection Designed for Millennials
Francesca Mercurio — August 24, 2021 — Art & Design
References: thestreet
Atlantic Inc. announced the launch of its new furniture brand, Loft & Love.
This exciting new furniture line has been designed by Millennials for Millennials. The pieces are made for small spaces and are made to fit into any living space. The first collection to launch under Loft & Love is the CODA collection. The CODA collection pays homage to the clean and simple lines of the 50s and 60s mid-century modern aesthetic. The collection will feature an end table, a coffee table, and TV stand, a bar cabinet, and a desk. All are completed with a natural wood finish that is sure to match any interior space.
Loft & Love will offer its customers affordable pieces made with quality materials and completed with a two-year warranty.
This exciting new furniture line has been designed by Millennials for Millennials. The pieces are made for small spaces and are made to fit into any living space. The first collection to launch under Loft & Love is the CODA collection. The CODA collection pays homage to the clean and simple lines of the 50s and 60s mid-century modern aesthetic. The collection will feature an end table, a coffee table, and TV stand, a bar cabinet, and a desk. All are completed with a natural wood finish that is sure to match any interior space.
Loft & Love will offer its customers affordable pieces made with quality materials and completed with a two-year warranty.
Trend Themes
1. Mid-century Modern Revival - Capitalizing on the timeless appeal of mid-century modern furniture, companies can innovate by incorporating sustainable materials in manufacturing and designing pieces that incorporate smart technology.
2. Compact Living Solutions - As more people move into smaller homes or apartments, there is a growing demand for compact and multifunctional furniture that saves space without compromising on style and comfort.
3. Affordable Luxury Furniture - There is a need for stylish and comfortable furniture that doesn't break the bank, and companies can innovate by offering furniture lines that leverage sustainable materials, offer different customizations, and provide free shipping and repair services to customers.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers and designers can leverage the growing trend of compact living by using modular and space-saving designs, adopting eco-friendly materials, and exploring the use of digital tools like 3D printing and augmented reality in the design process.
2. E-commerce - E-commerce platforms can differentiate themselves by partnering with furniture brands that offer affordable, stylish, and eco-friendly furniture lines and by offering value-added services like virtual consultations, customization options, and free shipping and returns.
3. Interior Design Services - Interior design firms can tap into the growing demand for compact and multifunctional furniture by offering personalized design solutions that optimize space, incorporate sustainability, and integrate smart technology to provide a seamless and comfortable living experience.
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