The Barbie x Joybird Collab Embraces the Barbiecore Aesthetic
Laura McQuarrie — July 12, 2023 — Art & Design
References: joybird & apartmenttherapy
Bright colors, glamour and a touch of whimsy define Barbie's decorating style and every Millennial child who grew up wishing they could move into the Dreamhouse will appreciate the colorful Barbie x Joybird collab. Joybird's limited-edition Barbie collaboration shares nine furniture pieces in a mid-century modern style that's perfectly aligned with the doll's aesthetic.
“This collection has many of the Barbiecore hallmarks," said Joybird’s director of merchandising, Gifty Walker, "think brave contrasting colors, chic marble, golden accents, curved lines, and endless style possibilities." Standout pieces include the Dreamhouse Lewis sofa with pillow-topped cushions and the Dreamhouse Camille Bed with a tufted art deco style.
This playful furniture collection is full of statement pieces that will help make adult homes feel more joyful and inspiring on a daily basis.
“This collection has many of the Barbiecore hallmarks," said Joybird’s director of merchandising, Gifty Walker, "think brave contrasting colors, chic marble, golden accents, curved lines, and endless style possibilities." Standout pieces include the Dreamhouse Lewis sofa with pillow-topped cushions and the Dreamhouse Camille Bed with a tufted art deco style.
This playful furniture collection is full of statement pieces that will help make adult homes feel more joyful and inspiring on a daily basis.
Trend Themes
1. Barbiecore Aesthetic - Creating furniture pieces inspired by Barbie's vibrant, glamorous, and whimsical decorating style.
2. Mid-century Modern Style - Designing furniture with the sleek lines and retro aesthetic that aligns with Barbie's iconic image.
3. Statement Pieces - Offering furniture that adds a touch of joy, inspiration, and personality to adult homes, influenced by Barbie's playful style.
Industry Implications
1. Furniture Design - Creating furniture collections that tap into popular aesthetics like Barbiecore, appealing to customers looking for unique, vibrant pieces.
2. Interior Design - Incorporating Barbie-inspired furniture into interior design projects, adding a sense of fun and personality to spaces.
3. Toy and Collectibles - Collaborating with popular toy brands like Barbie to create limited-edition furniture collections, tapping into nostalgic and collectible market trends.
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