Mataroa Mediterranean Dry Gin Partnered with Three Experts
Michael Hemsworth — August 10, 2023 — Lifestyle
References: mataroagin & thespiritsbusiness
Mataroa Mediterranean Dry Gin has announced a new partnership as part of a summertime campaign to help shine a light on some extraordinary women and provide consumers with a refreshing cocktail.
The spirit brand has partnered with three Greek female mixologists including Dionusia Sakellariou, Mary Talaiporou and Agapi Petropoulou for help curating the perfect list of summertime cocktails. Sakellariou created the Milky Way Punch and the Anasa, while Talaiporou created the Anthemoessa Fizz and the Ugly Tomatoes, and Petropoulou curated the Wet Highball and Laura's Martini.
The collection of six cocktails from the female mixologists showcase some of the ways Mataroa Mediterranean Dry Gin can be used to craft the perfect summertime refreshment. The campaign is sure to be a jumping off point for avid or amateur mixologists alike to gain a bit of inspiration.
The spirit brand has partnered with three Greek female mixologists including Dionusia Sakellariou, Mary Talaiporou and Agapi Petropoulou for help curating the perfect list of summertime cocktails. Sakellariou created the Milky Way Punch and the Anasa, while Talaiporou created the Anthemoessa Fizz and the Ugly Tomatoes, and Petropoulou curated the Wet Highball and Laura's Martini.
The collection of six cocktails from the female mixologists showcase some of the ways Mataroa Mediterranean Dry Gin can be used to craft the perfect summertime refreshment. The campaign is sure to be a jumping off point for avid or amateur mixologists alike to gain a bit of inspiration.
Trend Themes
1. Female Mixologists in the Cocktail Industry - A new campaign featuring three Greek female mixologists showcases the talent and creativity of women in the cocktail industry.
2. Curating Summertime Cocktails - Mataroa Mediterranean Dry Gin's partnership with the mixologists highlights the art of curating refreshing summertime cocktails.
3. Inspiration for Avid and Amateur Mixologists - The collection of six cocktails presented in the campaign provides inspiration and ideas for both experienced and beginner mixologists.
Industry Implications
1. Spirits and Alcohol - The partnership between Mataroa Mediterranean Dry Gin and the female mixologists demonstrates the innovation and creativity within the spirits and alcohol industry.
2. Hospitality - The campaign offers opportunities for bars and restaurants to showcase unique cocktails and attract customers with an interest in mixology.
3. Event Planning and Marketing - The partnership and campaign offer event planners and marketers inventive ideas for incorporating female mixologists and unique cocktails into their events.
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