Malibu Splash is a Refreshing, Easy-to-Enjoy Summer Drink
Laura McQuarrie — February 26, 2020 — Lifestyle
References: unitedstatesbeverage & prnewswire
Malibu is introducing a new kind of sparkling malt beverage called Malibu Splash that was created as a simple and refreshing option for the summer. The drinks are packaged in slim, portable 12-ounce cans that are easy to chill and ready to drink from, supporting a range of occasions. Malibu Splash is available in fruity flavors like Strawberry, Lime, Passion Fruit and Pineapple, all of which prominently feature the flavor of coconut and come in at 5% ABV.
Over the last few summers, consumers have been thoroughly enjoying sparkling water and hard seltzer drinks, and Malibu Splash has the potential to appeal to consumers who are looking to experience a bubbly version of a familiar product in a light and refreshing new way.
Image Credit: Malibu
Over the last few summers, consumers have been thoroughly enjoying sparkling water and hard seltzer drinks, and Malibu Splash has the potential to appeal to consumers who are looking to experience a bubbly version of a familiar product in a light and refreshing new way.
Image Credit: Malibu
Trend Themes
1. Sparkling Malt Beverages - Malibu Splash taps into the trend of sparkling water and hard seltzer, offering a refreshing and bubbly version of a familiar product.
2. Portable Can Packaging - The slim, portable 12-ounce cans of Malibu Splash cater to on-the-go consumers, providing a convenient and ready-to-drink option.
3. Fruity Flavor Innovation - Malibu Splash introduces fruity flavors like Strawberry, Lime, Passion Fruit, and Pineapple, expanding the range of options in the market.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore creating their own sparkling malt beverages, capitalizing on the growing demand for refreshing and flavorful drinks.
2. Alcoholic Beverage Distribution - With the rise of ready-to-drink options, distributors can expand their portfolio to include sparkling malt beverages and cater to the evolving preferences of consumers.
3. Event and Entertainment Industry - Event organizers and venues can incorporate Malibu Splash as a trendy beverage option, providing a refreshing alternative to traditional summer drinks.
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