Simply Spiked Limeade Refreshes with Juicy, Fruity Flavors
Laura McQuarrie — January 19, 2024 — Lifestyle
References: prnewswire & drinksimplyspiked
Adults have been sipping Simply Spiked Lemonade since the summer of 2022, Simply Spiked Peach since March 2023 and now, Simply Spiked Limeade is ready to be enjoyed with new, bold and refreshing flavors. Simply Spiked Limeade is a line of four zesty limeade flavors (Signature Limeade, Cherry Limeade, Passion Fruit Limeade and Blackberry Limeade,) each made with 5% real fruit juice that's squeezed, then concentrated.
"It's no secret that limeade is a fan favorite. This flavor is hot, it's the number three flavor in alternative beverages after tea and lemonade," said Jamie Rotnicki, VP of Innovation at Molson Coors Beverage Company, in a press release, "so it only made sense for Simply Spiked Limeade to be the third addition to the Simply Spiked family."
"It's no secret that limeade is a fan favorite. This flavor is hot, it's the number three flavor in alternative beverages after tea and lemonade," said Jamie Rotnicki, VP of Innovation at Molson Coors Beverage Company, in a press release, "so it only made sense for Simply Spiked Limeade to be the third addition to the Simply Spiked family."
Trend Themes
1. Fruit-infused Beverages - The popularity of Simply Spiked Limeade highlights the trend of fruit-infused beverages, offering consumers bold and refreshing flavors.
2. Alternative Beverage Flavors - With limeade being the number three flavor in alternative beverages, there is a growing demand for unique and zesty flavors like Simply Spiked Limeade.
3. Concentrated Fruit Juice - The use of concentrated fruit juice in Simply Spiked Limeade showcases the trend of using real fruit juice for a more authentic and flavorful experience.
Industry Implications
1. Alcohol Beverage Industry - The introduction of Simply Spiked Limeade taps into the alcohol beverage industry, providing consumers with innovative and fruity options.
2. Alternative Beverage Industry - Simply Spiked Limeade caters to the alternative beverage industry by offering a refreshing and nontraditional option compared to tea and lemonade.
3. Fruit Juice Industry - The inclusion of 5% real fruit juice in Simply Spiked Limeade highlights the fruit juice industry's potential for creating flavorful and concentrated products.
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