Seagram's Escapes Spiked Share Refreshment & a Higher Alcohol Content
Laura McQuarrie — July 27, 2023 — Lifestyle
References: seagramsescapes & prnewswire
Seagram's Escapes Spiked adds five fun tropical flavors to the brand's Spiked portfolio, as well as higher ABV options for drinkers who want beverages with a stronger potency that offer a quicker and more pronounced effect.
The 8% ABV Escapes Spiked include vibrant varieties like Pineapple Cherry Lime, Blood Orange Peach and Passionfruit Margarita, plus two flavors that will be part of the brand's rotating Tiki Series. While Tiki Punch will only be available through August, Mango Mai Tai will be available from September to February 2024, bringing the much-needed spirit of the tropics to liven up the fall and winter.
These fruit-forward malt beverages are being introduced in bold new packaging that better conveys their premium quality and universal appeal.
The 8% ABV Escapes Spiked include vibrant varieties like Pineapple Cherry Lime, Blood Orange Peach and Passionfruit Margarita, plus two flavors that will be part of the brand's rotating Tiki Series. While Tiki Punch will only be available through August, Mango Mai Tai will be available from September to February 2024, bringing the much-needed spirit of the tropics to liven up the fall and winter.
These fruit-forward malt beverages are being introduced in bold new packaging that better conveys their premium quality and universal appeal.
Trend Themes
1. Tropical High-abv Beverages - Capturing the spirit of the tropics, Seagram's Escapes Spiked introduces high-alcohol-content beverages with vibrant flavors.
2. Rotating Tiki Series - Seagram's Escapes Spiked offers a rotating Tiki Series with limited-edition flavors, providing seasonal excitement and variety.
3. Premium Packaging - Seagram's Escapes Spiked updates its packaging to better convey the premium quality of its fruit-forward malt beverages.
Industry Implications
1. Alcoholic Beverages - Seagram's Escapes Spiked disrupts the alcoholic beverages industry by offering high-ABV tropical beverages with exciting flavors.
2. Seasonal Products - Seagram's Escapes Spiked taps into the seasonal products industry by offering limited-edition flavors in its rotating Tiki Series.
3. Packaging Design - Seagram's Escapes Spiked presents opportunities for disruption in the packaging design industry by updating its packaging to enhance the perception of premium quality.
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