LUSTRE Delivers a Creamy Mouthfeel with Soy Protein & Coconut Oil
Laura McQuarrie — August 29, 2022 — Lifestyle
References: globalbrands & vegconomist
Global Brands' LUSTRE is a new plant-based cream liqueur that's launching at bars, pubs and late-night venues across the Uk. This luxe liqueur is ready to enjoy in a trio of flavors: pineapple cream with rum, strawberry cream with tequila, and caffe latte cream with vodka.
Thanks to ingredients like soy protein and coconut oil, the plant-powered cream liqueur achieves a thick, creamy mouthfeel that supports easy drinking experiences. Additionally, the use of these dairy alternative ingredients are said to generate three times fewer carbon emissions per liter than dairy liqueurs, plus they need 95% less water to produce.
A handful of leading brands have released their own plant-based cream liqueurs, tapping into the demand for more plant-based products across all categories. "Post-pandemic, we have seen demand for lower ABV shots shoot up as an affordable and fun way to celebrate with friends," says LUSTRE Head of Brand Charlie Leaver, "being plant-based is truly inclusive."
Thanks to ingredients like soy protein and coconut oil, the plant-powered cream liqueur achieves a thick, creamy mouthfeel that supports easy drinking experiences. Additionally, the use of these dairy alternative ingredients are said to generate three times fewer carbon emissions per liter than dairy liqueurs, plus they need 95% less water to produce.
A handful of leading brands have released their own plant-based cream liqueurs, tapping into the demand for more plant-based products across all categories. "Post-pandemic, we have seen demand for lower ABV shots shoot up as an affordable and fun way to celebrate with friends," says LUSTRE Head of Brand Charlie Leaver, "being plant-based is truly inclusive."
Trend Themes
1. Plant-based Liqueurs - The new trend for plant-based liqueurs is an opportunity for disruptive innovation in the dairy industry.
2. Sustainable Ingredients - The use of sustainable ingredients like soy protein and coconut oil creates a disruptive opportunity in the liquor industry to meet demand for more environmentally-friendly products.
3. Low-abv Drinks - The rising demand for low-ABV drinks creates an opportunity for disruptive innovation in the liquor industry, including plant-based options.
Industry Implications
1. Alcoholic Beverages - The plant-based liqueur trend provides an opportunity for the alcoholic beverage industry to tap into the demand for environmentally-friendly and inclusive products.
2. Dairy Alternatives - The use of soy protein and coconut oil in plant-based liqueurs presents a disruptive opportunity for the dairy alternative industry to expand their product offerings into the liquor market.
3. Hospitality - The introduction of plant-based liqueurs to bars, pubs, and late-night venues creates disruptive innovation opportunities for the hospitality industry to provide more inclusive and sustainable drink options.
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