Creamy Creation's Silk Cream Liqueur with Maca is Zero-ABV
Laura McQuarrie — January 13, 2022 — Lifestyle
References: creamycreation & thespiritsbusiness
Creamy Creation's Silk Cream Liqueur with Maca is a zero-ABV product that was inspired by traditional cream liqueurs and it was created for sipping.
To tap into the growing demand for no- and low-alcohol options, Creamy Creation also developed other new variations like the Elderflower Citrus Hops Mixer and Vegan Piña Colada. While the former is an alcohol-free herbal cream that's ideal for use in cocktails, the latter is a non-alcoholic ready-to-drink beverage that unites the taste of real pineapple and coconut cream. Jeroen Huiskes, global innovation manager, Creamy Creation, says "Due to the recent growth of the category, consumers looking to abstain or moderate their alcohol intake can now enjoy a complex drink that provides the same drinking experience as an alcoholic drink in a social setting."
To tap into the growing demand for no- and low-alcohol options, Creamy Creation also developed other new variations like the Elderflower Citrus Hops Mixer and Vegan Piña Colada. While the former is an alcohol-free herbal cream that's ideal for use in cocktails, the latter is a non-alcoholic ready-to-drink beverage that unites the taste of real pineapple and coconut cream. Jeroen Huiskes, global innovation manager, Creamy Creation, says "Due to the recent growth of the category, consumers looking to abstain or moderate their alcohol intake can now enjoy a complex drink that provides the same drinking experience as an alcoholic drink in a social setting."
Trend Themes
1. Non-alcoholic Cream Liqueurs - As more consumers seek low- and no-alcohol options, there is a growing opportunity for companies to create creamy, indulgent liqueurs that provide the same drinking experience as alcoholic drinks without the hangover.
2. Herbal Cream Mixers - Alcohol-free herbal cream mixers like Creamy Creation's Elderflower Citrus Hops Mixer offer a unique ingredient for cocktails and mocktails, providing a new avenue for innovation in the beverage industry.
3. Non-alcoholic Ready-to-drink Beverages - Vegan Piña Colada and other non-alcoholic ready-to-drink beverages offer an opportunity for companies to develop new combinations of flavors and textures, expanding the options available to those seeking low- or no-alcohol drinks.
Industry Implications
1. Beverage Industry - As more consumers seek low- and no-alcohol options, beverage companies have the opportunity to innovate and expand their product lines to cater to this growing demand.
2. Hospitality Industry - The rise of non-alcoholic cream liqueurs and other low- and no-alcohol options provides new opportunities for bars and restaurants to create innovative drink offerings that cater to all kinds of customers.
3. Health Food Industry - With the rise of vegan and health-conscious lifestyles, companies in the health food industry can capitalize on the trend by exploring new flavor combinations and product formulations for non-alcoholic ready-to-drink beverages.
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