LUSH's New Vegan Products are Playfully Themed Around Easter
References: uk.lush & livekindly.co
LUSH's new selection of vegan Easter products timely arrive for the festivities to begin, featuring an expansive range of goods. Notably, the label announced month, that it will be removing all eggs from its products and replacing that with plant-based sources including soy yogurt, aquafaba, silken tofu, and more.
The collection features bath bombs shaped in golden eggs, bunnies, carrots, lambs, eggs that open up to reveal fun elements such as baby dragons, chicks, dinosaurs, bunnies, and more. There are also sugar body scrubs shapes playfully like bunnies in scents of vanilla or cocoa, as well as lip scrubs that are scented like carrot cakes. LUSH also features a bunny gift box made from recyclable card filled with two bath bombs resembling the bunny's cheeks.
The collection features bath bombs shaped in golden eggs, bunnies, carrots, lambs, eggs that open up to reveal fun elements such as baby dragons, chicks, dinosaurs, bunnies, and more. There are also sugar body scrubs shapes playfully like bunnies in scents of vanilla or cocoa, as well as lip scrubs that are scented like carrot cakes. LUSH also features a bunny gift box made from recyclable card filled with two bath bombs resembling the bunny's cheeks.
Trend Themes
1. Vegan Easter Products - Opportunity for companies to develop innovative and playful vegan-themed products for seasonal celebrations
2. Plant-based Ingredients - Opportunity for companies to explore and promote the use of alternative plant-based ingredients in their products, in line with the growing consumer demand for sustainable and eco-friendly options
3. Eco-friendly Packaging - Opportunity for companies to develop and promote sustainable and recyclable packaging options that align with the values of conscious consumers
Industry Implications
1. Personal Care - Opportunity for companies in the personal care industry to expand their offerings with vegan-themed and eco-friendly products
2. Gifts and Specialty Retail - Opportunity for companies in the gifts and specialty retail sector to cater to the growing demand for themed and sustainable gifts options
3. Sustainability and Environmental - Opportunity for companies in the sustainability and environmental sector to partner with personal care and gift businesses to provide eco-friendly solutions in packaging and ingredients
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