Loverboy Strawberry Lemonade Sparkling Hard Tea is Limited-Edition
Michael Hemsworth — April 26, 2022 — Marketing
References: drinkloverboy & bevnet
The Loverboy Strawberry Lemonade Sparkling Hard Tea is a new canned libation that promises to deliver impressive flavor for partiers as we head into the warm weather months. The canned drink merges the signature summertime flavors of strawberries with lemonade and green tea for a refreshingly balanced option for warm weather enjoyment. The lightly carbonated drink comes in at under 100-calories and gets its sweetness from monk fruit to eliminate the need for high sugar levels.
Founder and CEO Kyle Cooke commented on the new Loverboy Strawberry Lemonade Sparkling Hard Tea saying, "We are thrilled to officially share the launch of our newest sparkling hard tea: Strawberry Lemonade...Through months of formulations, we have perfected a flavor combination of tea, alcohol, and all-natural strawberry and lemonade flavors that reinvents the classic glass of lemonade on a hot summer day.”
Founder and CEO Kyle Cooke commented on the new Loverboy Strawberry Lemonade Sparkling Hard Tea saying, "We are thrilled to officially share the launch of our newest sparkling hard tea: Strawberry Lemonade...Through months of formulations, we have perfected a flavor combination of tea, alcohol, and all-natural strawberry and lemonade flavors that reinvents the classic glass of lemonade on a hot summer day.”
Trend Themes
1. Sparkling Hard Tea - Combine tea, alcohol, and other natural flavors for a refreshing and new alternative to beer or seltzers.
2. Low-calorie Alcoholic Drinks - Create low-calorie canned alcoholic drinks that using alternative sweeteners to replace high sugar levels.
3. Limited-edition Beverages - Release limited-edition beverage flavors to create excitement and exclusivity for customers.
Industry Implications
1. Alcoholic Beverage Industry - Innovate and expand on classic drinks to offer new and unique flavors to consumers.
2. Tea Industry - Collaborate with spirit companies to create new tea-infused alcoholic beverages.
3. Alternative Sweetener Industry - Develop and market alternative sweeteners to reduce calorie intake in canned alcoholic drinks.
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