The Florette Limited-Edition Christmas Packs are Celebratory
Michael Hemsworth — September 30, 2022 — Marketing
References: florettesalad & conveniencestore
The Florette limited-edition Christmas packs are being shown off ahead of the busy holiday season to provide consumers with a way to enjoy a festive experience when mixing up a fresh salad.
The product features the brand's existing lineup with a festive overhaul including Classic Crispy transformed into Father Crispy and Mixed transformed into Have a Holly, Jolly Mixed-mas. The products each feature festive imagery and will be available starting in mid-November through till the end of the year for shoppers to pick up for their holiday feast.
Commercial and Marketing Director Martin Purdy commented on the new Florette limited-edition Christmas packs saying, "Salad is synonymous with summer. As temperatures rise, prepared salad sales grow exponentially with the demand for lighter eating with a fresh accompaniment like Florette becoming a staple. However, many retailers aren’t aware of a second smaller peak we experience each year during the festive period, and so are missing out on potential sales."
The product features the brand's existing lineup with a festive overhaul including Classic Crispy transformed into Father Crispy and Mixed transformed into Have a Holly, Jolly Mixed-mas. The products each feature festive imagery and will be available starting in mid-November through till the end of the year for shoppers to pick up for their holiday feast.
Commercial and Marketing Director Martin Purdy commented on the new Florette limited-edition Christmas packs saying, "Salad is synonymous with summer. As temperatures rise, prepared salad sales grow exponentially with the demand for lighter eating with a fresh accompaniment like Florette becoming a staple. However, many retailers aren’t aware of a second smaller peak we experience each year during the festive period, and so are missing out on potential sales."
Trend Themes
1. Holiday Themed Food Products - There is an opportunity to create special holiday themed food products to engage consumers during the festive season.
2. Secondary Sales Peaks - Many product categories experience a second peak in sales during the festive period, which retailers can capitalize on by offering special holiday editions of existing products.
3. Festive Branding - Companies can rebrand existing products with festive imagery to add a celebratory touch and attract consumers during the holiday season.
Industry Implications
1. Food and Beverage - The food and beverage industry can create seasonal products and engage consumers during the holiday season.
2. Retail - Retailers can take advantage of the second peak in sales during the festive period by offering special holiday editions of popular products.
3. Marketing and Advertising - Marketing and advertising companies can assist brands in creating festive branding and messaging to attract consumers during the holiday season.
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