The Florette Classic Crispy Salad is Now Easier to Use
Michael Hemsworth — April 17, 2020 — Marketing
References: en.florette & talkingretail
The Florette Classic Crispy salad mix is now packaged in a resealable bag that will provide consumers with an easier way to dole out servings without having to worry that the remaining product will spoil before they can use it. The packaging works by offering a resealable tab at the top of the bag that is intended to help keep the bag closed, even with continual opening when taking salad out for meals. The packaging also works to enhance freshness to keep the product crisp until the last bite.
Marketing Controller at Florette UK Hazel Clark spoke on the new Florette Classic Crispy salad mix packaging saying, "At this time when we are being asked to limit trips to supermarkets, we are finding consumers struggling to keep fresh salad and vegetables in the house and maintain a healthy diet and lifestyle. This new innovative pack should help to ensure families can continue to eat healthily while on lockdown.”
Marketing Controller at Florette UK Hazel Clark spoke on the new Florette Classic Crispy salad mix packaging saying, "At this time when we are being asked to limit trips to supermarkets, we are finding consumers struggling to keep fresh salad and vegetables in the house and maintain a healthy diet and lifestyle. This new innovative pack should help to ensure families can continue to eat healthily while on lockdown.”
Trend Themes
1. Resealable Food Packaging - Innovative packaging options that offer resealable tabs can help keep food fresher and reduce waste.
2. Convenient Food Packaging - Packaging that is easier to use and store can provide consumers with a more convenient way to enjoy their favorite foods.
3. Healthy Eating Packaging - Packaging options that enhance freshness and promote healthy eating can be a valuable differentiator for brands.
Industry Implications
1. Food Packaging Industry - The food packaging industry can capitalize on the trend of resealable and convenient packaging options to provide consumers with a more enjoyable experience
2. Healthy Eating Industry - The healthy eating industry can use innovative packaging options to promote fresh and healthy food options, making it easier for consumers to maintain a healthy diet.
3. Retail Industry - Retailers who embrace innovative packaging options can provide their customers with a more enjoyable overall shopping experience and differentiate themselves from competitors.
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