The Urban Eat Festive Range Includes New and Returning Favorites
Michael Hemsworth — November 17, 2023 — Lifestyle
References: urbaneat & talkingretail
The Urban Eat festive range has been brought back for the 2023 season to provide consumers with new and returning favorites to help them conveniently enjoy the flavors of the holidays. The limited-edition range is making its debut in the UK where shoppers can pick up the Turkey Feast and the Brie & Cranberry sandwiches alongside the all-new Brie & Cranberry Toastie as a hot option. The products are making their debut alongside an expansive marketing campaign to get the word out, which will include activity on social media, paid activity, promotions and bespoke festive content to boot.
Brand Manager Charlotte Assinder spoke on the Urban Eat festive range saying, "Our Christmas sandwiches are a seasonal hit year after year, helping our customers delight hungry students, shoppers, and commuters with tried and tested festive favourites. As household budgets are continually squeezed, people will be looking for small treats that don’t break the bank, particularly as we approach the holidays. And what better way to get into the festive spirit than with a delicious Christmas sarnie.”
Brand Manager Charlotte Assinder spoke on the Urban Eat festive range saying, "Our Christmas sandwiches are a seasonal hit year after year, helping our customers delight hungry students, shoppers, and commuters with tried and tested festive favourites. As household budgets are continually squeezed, people will be looking for small treats that don’t break the bank, particularly as we approach the holidays. And what better way to get into the festive spirit than with a delicious Christmas sarnie.”
Trend Themes
1. Limited-edition Festive Range - The Urban Eat festive range offers consumers new and returning holiday favorites in prepackaged sandwiches.
2. Convenient Holiday Flavors - The prepackaged sandwiches provide a convenient way for consumers to enjoy the flavors of the holidays.
3. Expansive Marketing Campaign - An extensive marketing campaign including social media, paid activity, promotions, and bespoke festive content is being launched to promote the festive range.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the concept of limited-edition festive ranges to attract customers and boost sales during the holidays.
2. Retail - Retailers can offer prepackaged holiday sandwiches as a convenient and budget-friendly treat for shoppers looking for small indulgences during the festive season.
3. Marketing and Advertising - Marketing and advertising agencies can collaborate with food brands to create comprehensive marketing campaigns that promote limited-edition festive products and engage consumers.
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