This New Kettle Chips Sharing Pack is Ready for the Holidays
Michael Hemsworth — August 12, 2020 — Marketing
References: kettlebrand & talkingretail
A new Kettle Chips sharing pack has been unveiled by the brand in the UK to offer consumers a tasty way to get in the holiday spirit later this year. Set to launch in October, the chips feature branding that makes them appear as though they are wrapped like a gift complete with a name tag to let consumers customize them for a friend or family member. This comes in response to the consumer insight that the brand's products were one of the most preferred amongst shoppers to bring to a friend's house.
Senior Brand Manager at Kettle Kizzy Beckett spoke on the Kettle Chips sharing pack saying, "We’re confident that the festive makeover we’ve given our core range – which enables shoppers to personalize their bags – will improve standout on-shelf and ultimately drive purchase. We also can’t wait to see out limited edition SKU back in retailers. We were blown away by the demand for our Truffled Cheese & a Splash of English Sparkling Wine last winter, with numerous requests to make this seasoning available all year-round. Clearly our indulgent, high-quality ingredients are striking a chord with shoppers, and we’re looking forward to seeing the SKU back on the shelf later this year.”
Senior Brand Manager at Kettle Kizzy Beckett spoke on the Kettle Chips sharing pack saying, "We’re confident that the festive makeover we’ve given our core range – which enables shoppers to personalize their bags – will improve standout on-shelf and ultimately drive purchase. We also can’t wait to see out limited edition SKU back in retailers. We were blown away by the demand for our Truffled Cheese & a Splash of English Sparkling Wine last winter, with numerous requests to make this seasoning available all year-round. Clearly our indulgent, high-quality ingredients are striking a chord with shoppers, and we’re looking forward to seeing the SKU back on the shelf later this year.”
Trend Themes
1. Festive Packaging - There is an opportunity for brands to create limited edition packaging that aligns with holiday celebrations to increase product appeal and drive purchases.
2. Personalization - Consumers are seeking personalized products that they can customize for themselves or as gifts, presenting an opportunity for brands to offer customizable options for their offerings.
3. Seasonal Flavors - Brands can create seasonal or limited edition flavors that cater to the holiday season, providing consumers with unique and enticing options.
Industry Implications
1. Snack Food - The snack food industry can incorporate festive packaging and offer personalized options to cater to consumers' desire for holiday-themed snacks.
2. Food Packaging - The food packaging industry can design and manufacture customized packaging solutions that allow brands to offer personalized and festive product packaging.
3. Food and Beverage - The food and beverage industry can innovate by creating seasonal flavor options that align with the holiday season, attracting consumers looking for unique and indulgent offerings.
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