Captain Morgan and Actor Josh Gad Debut 'Twas the End of 2020'
Grace Mahas — December 15, 2020 — Marketing
References: youtube
Ahead of the holidays, Captain Morgan recruited award-winning actor Josh Gad to star in the new 'Twas the End of 2020, an "audio retelling of a classic holiday tale we all know and love, with a 2020-inspired twist." The clever lyrics stitch together a hilarious tale of binging television, six-foot distanced stockings, video calls with family, and binge-watching television – scenarios most of us are familiar with amid the ongoing global pandemic.
“All of us at Captain Morgan wanted to ring in the holidays by being 100 percent unapologetic about 2020, a year that certainly won’t be missed,” said Sam Salameh, Vice President, Captain Morgan. “With ‘Twas, Josh and Benito provided the perfect voices and personality to remind us that while this year may have been a bust, there’s more fun to be had – in 2021.”
Fans can access Josh Gad’s reading of “’Twas the End of 2020” on Spotify and on Captain Morgan’s YouTube channel throughout the holiday season.
Image Credit: Captain Morgan
“All of us at Captain Morgan wanted to ring in the holidays by being 100 percent unapologetic about 2020, a year that certainly won’t be missed,” said Sam Salameh, Vice President, Captain Morgan. “With ‘Twas, Josh and Benito provided the perfect voices and personality to remind us that while this year may have been a bust, there’s more fun to be had – in 2021.”
Fans can access Josh Gad’s reading of “’Twas the End of 2020” on Spotify and on Captain Morgan’s YouTube channel throughout the holiday season.
Image Credit: Captain Morgan
Trend Themes
1. Hilarious Rum Campaigns - Opportunity for liquor brands to create funny and relatable marketing campaigns that resonate with consumers during holidays.
2. Audio Retelling - Innovative use of audio platforms like Spotify to engage consumers with unique storytelling experiences, creating new opportunities for content creators and brands.
3. 2020-inspired Twist - The incorporation of current events and shared experiences into creative content allows for the development of unique and engaging narratives that capture consumers' attention.
Industry Implications
1. Liquor - The liquor industry can leverage humorous and relatable marketing campaigns to connect with consumers and increase brand awareness and sales.
2. Audio Streaming - Streaming platforms like Spotify can explore collaborations with brands and celebrities to deliver exclusive audio content that attracts new users and enhances user engagement.
3. Content Creation - Content creators, such as actors and writers, have the opportunity to collaborate with brands on innovative storytelling projects, bringing their creativity to new platforms and audiences.
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