Ribena is Introducing a Recycled Packaging Design in the UK
Michael Hemsworth — November 11, 2020 — Eco
References: ribena & talkingretail
The Ribena recycled packaging design is being launched by the brand in a bid to help enhance the eco-friendly nature of its products and make it more suited for recycling after consumption. The packaging is achieved with 100% recycled plastic and is paired with a reduced plastic sleeve in comparison to the previous bottle design. This will help to make the bottle more easily detected as a clear plastic product during the recycling process to increase the likelihood of it going on to become something new.
The new Ribena recycled packaging design will be launching across the brand's Blackcurrant, Blackcurrant Light, Raspberry, Strawberry, Mango & Lime, Very berry and Pineapple & Passionfruit flavor options. The bottles with have a 500ml size and retail for £1.35 each.
The new Ribena recycled packaging design will be launching across the brand's Blackcurrant, Blackcurrant Light, Raspberry, Strawberry, Mango & Lime, Very berry and Pineapple & Passionfruit flavor options. The bottles with have a 500ml size and retail for £1.35 each.
Trend Themes
1. Eco-friendly Packaging - The trend of using recycled plastics in packaging offers disruptive innovation opportunities for companies to showcase their commitment to sustainability.
2. Reduced Plastic Design - The trend of using reduced plastic sleeve designs in packaging presents disruptive innovation opportunities for brands to reduce their environmental impact and increase recycling rates.
3. Enhanced Recycling Processes - The trend of creating packaging that is easily detectable and sortable during the recycling process presents disruptive innovation opportunities for companies to support a circular economy.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of eco-friendly packaging trends to align their products with environmentally conscious consumer preferences.
2. Plastics and Recycling - The plastics and recycling industry can capitalize on reduced plastic design trends to promote efficient recycling and develop innovative recycling processes.
3. Consumer Goods - The consumer goods industry can explore enhanced recycling processes to improve the recyclability of their packaging and build brand loyalty among sustainability-minded consumers.
1.1
Score
Popularity
Activity
Freshness
