This New Tropicana Bottle Design Has 50% Recycled Plastic
Michael Hemsworth — August 21, 2020 — Marketing
References: tropicana & talkingretail
This new Tropicana bottle design has been unveiled by the brand to help modernize the beverage, keep it relevant for shoppers and make it easier to recognize on store shelves. The new bottle is being rolled out across the brand's on-the-go juice range and features bold pops of color along with vibrant imagery that is further enhanced with chromatic lids. The bottles are also constructed with 50% recycled plastic for a bit of a stronger eco-friendly edge for shoppers to appreciate.
Marketing Manger for Tropicana Caroline Wilding spoke on the new Tropicana bottle design saying, "Our modernized bottle design has really resonated with shoppers throughout pre-launch testing and our research indicated a 49% increase in purchase intent. We know consumers want to make a positive difference through their consumption, and they’re increasingly seeking out those brands that are leading the way on causes they care about.”
Marketing Manger for Tropicana Caroline Wilding spoke on the new Tropicana bottle design saying, "Our modernized bottle design has really resonated with shoppers throughout pre-launch testing and our research indicated a 49% increase in purchase intent. We know consumers want to make a positive difference through their consumption, and they’re increasingly seeking out those brands that are leading the way on causes they care about.”
Trend Themes
1. Eco-friendly Packaging - Innovative packaging using recycled materials to reduce environmental footprint and appeal to environmentally conscious consumers.
2. Innovative Packaging Design - Design that enhances shelf appeal and catches consumers' attention with striking vivid colors and chromatic lids.
3. Consumer Perception-based Design - Design and packaging based on consumer feedback and research to enhance purchase intent and brand loyalty.
Industry Implications
1. Food and Beverage - Innovative packaging design and eco-friendly materials for beverage packaging, reducing the environmental impact and increasing customer loyalty.
2. Environmental Sustainability - Recycling plastic for packaging and reducing its use in order to be more sustainable and eco-friendly.
3. Consumer Goods - Using consumer-centered design thinking in product and packaging design to enhance sales, customer loyalty, and brand image.
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