John Paul Jones Rum Launched its First RTD with Double Dutch
Michael Hemsworth — August 22, 2023 — Lifestyle
References: johnpauljones.uk & foodbev
John Paul Jones Rum (JPJ) has debuted its first-ever ready-to-drink (RTD) canned cocktail in collaboration with Double Dutch Drinks to provide consumers with a deliciously refreshing option to try out this summer.
The cocktail is crafted with the JPJ Lowland Rum that's characterized by its dark and dry profile, and is paired with Double Dutch Drinks' Cucumber & Watermelon mixer. The final result is a fruit-forward cocktail that's inherently refreshing, low in calories and perfect for casual sipping. The drink is arriving in the UK and features a 4.5% ABV.
Founder and Head of Product at John Paul Jones Rum Finnian Gill spoke on the canned cocktail saying, "It’s the perfect pairing and we are delighted to be teaming up with the like-minds at Double Dutch for our first foray into the RTD sector. As companies we are fuelled by the same swashbuckling spirit and our first collaboration blending our seaweed-infused Lowland Rum with their Cucumber and Watermelon mixer certainly goes against the mainstream.”
The cocktail is crafted with the JPJ Lowland Rum that's characterized by its dark and dry profile, and is paired with Double Dutch Drinks' Cucumber & Watermelon mixer. The final result is a fruit-forward cocktail that's inherently refreshing, low in calories and perfect for casual sipping. The drink is arriving in the UK and features a 4.5% ABV.
Founder and Head of Product at John Paul Jones Rum Finnian Gill spoke on the canned cocktail saying, "It’s the perfect pairing and we are delighted to be teaming up with the like-minds at Double Dutch for our first foray into the RTD sector. As companies we are fuelled by the same swashbuckling spirit and our first collaboration blending our seaweed-infused Lowland Rum with their Cucumber and Watermelon mixer certainly goes against the mainstream.”
Trend Themes
1. RTD Canned Cocktails - The collaboration between John Paul Jones Rum and Double Dutch Drinks has resulted in an RTD canned cocktail with a dark and dry profile, offering a fruit-forward and refreshing option for consumers.
2. Low-calorie Beverages - The JPJ Lowland Rum paired with Double Dutch Drinks' Cucumber & Watermelon mixer creates a low-calorie cocktail option that is perfect for casual sipping, tapping into the consumer demand for healthier drink alternatives.
3. Flavorful Mixer Combinations - The combination of the seaweed-infused Lowland Rum from John Paul Jones Rum and the Cucumber and Watermelon mixer from Double Dutch provides a unique and flavorful experience for cocktail enthusiasts, showcasing the potential for innovative mixer combinations.
Industry Implications
1. Beverage - The launch of the JPJ and Double Dutch collaboration highlights the potential for disruptive innovation within the beverage industry, specifically in the realm of ready-to-drink cocktails.
2. Alcohol - The introduction of the JPJ Lowland Rum and Double Dutch Cucumber & Watermelon mixer cocktail taps into the evolving consumer preferences within the alcohol industry, catering to the demand for flavorful and refreshing beverage options.
3. Hospitality - The availability of the JPJ and Double Dutch collaboration in the UK presents an opportunity for the hospitality industry to offer innovative and enticing low-calorie cocktail options to customers, expanding their beverage menus.
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