From Tangy Orange Hard Seltzers to Premium Spiked Lemonades
Laura McQuarrie — September 8, 2023 — Marketing
From cream liqueurs inspired by frozen waffles to vodka seltzers with the flavors of nostalgic childhood drinks, boozy kidult beverages have been gaining momentum in recent years. These alcoholic concoctions take cues from beloved childhood treats and beverages, transforming them into adult-friendly libations that cater to Millennials and Gen Z consumers of legal drinking age.
Notably, these drinks for adults are coming from household-name brands. Companies like PepsiCo have ventured into the realm of alcohol with innovations like HARD MTN DEW, a spiked version of the iconic soft drink. Similarly, Simply Spiked Lemonade takes well-known non-alcoholic beverages and adds an adult twist, offering a bridge between the familiar tastes of youth and the enjoyment of alcoholic beverages.
These fresh yet familiar alcohol products resonate with Millennials and Gen Z consumers who appreciate the fusion of nostalgia and adult indulgence.
Notably, these drinks for adults are coming from household-name brands. Companies like PepsiCo have ventured into the realm of alcohol with innovations like HARD MTN DEW, a spiked version of the iconic soft drink. Similarly, Simply Spiked Lemonade takes well-known non-alcoholic beverages and adds an adult twist, offering a bridge between the familiar tastes of youth and the enjoyment of alcoholic beverages.
These fresh yet familiar alcohol products resonate with Millennials and Gen Z consumers who appreciate the fusion of nostalgia and adult indulgence.
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