JJ Whitley Lemon Citron Offers a Twist to Any Recipe
Michael Hemsworth — April 13, 2023 — Lifestyle
References: jj-whitley & talkingretail
The JJ Whitley Lemon Citron is being added to the brand's portfolio as a way to help consumers elevate their favorite recipes or try out a new expression at their leisure. The spirit is formulated to add in a zest-forward twist to any cocktail or mixer just like the other varieties within the product portfolio. The product is being launched with the JJ Citron Spritz recipe that includes the spirit itself alongside lemon juice, limoncello and soda water for a decidedly refreshing option that's perfect for enjoyment in the warm weather months.
Global Marketing Manager at Halewood Artisanal Spirits Rachel Adams commented on the new JJ Whitley Lemon Citron saying, "We know that citrus flavours rank highly amongst consumer preference within the spirits category, and lemon flavours work particularly well with our smooth JJ Whitley Vodka so we’re confident that this will be popular choice as we approach the spring months. The launch also marks the start of an exciting new innovation pipeline for our JJ Whitley range."
Global Marketing Manager at Halewood Artisanal Spirits Rachel Adams commented on the new JJ Whitley Lemon Citron saying, "We know that citrus flavours rank highly amongst consumer preference within the spirits category, and lemon flavours work particularly well with our smooth JJ Whitley Vodka so we’re confident that this will be popular choice as we approach the spring months. The launch also marks the start of an exciting new innovation pipeline for our JJ Whitley range."
Trend Themes
1. Citrus-infused Spirits - Opportunity for spirits companies to innovate and create new, unique flavors using citrus fruits
2. Recipes with a Twist - Opportunity for recipe developers to create unique cocktail recipes using citrus-infused spirits for added zesty flavor
3. Innovation Pipeline for Spirit Brands - Opportunity for spirit brands to create a steady stream of new and exciting products to keep up with consumer demand for unique flavors and experiences
Industry Implications
1. Spirits and Liquor - Opportunity for spirits companies to capitalize on the popularity of citrus flavors to create new products and increase sales
2. Food and Beverage - Opportunity for restaurants and bars to create unique citrus-infused cocktail recipes that will stand out on their menus and attract customers
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to help promote the new and innovative citrus-infused products and recipes to consumers
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