These New JJ Whitley Vodkas Come in Two Flavor Options
Michael Hemsworth — October 10, 2020 — Marketing
References: jj-whitley & conveniencestore
These new JJ Whitley Vodkas have been unveiled by the brand as a range of spirits for consumers who are looking for a flavorful way to enhance their favorite recipes and cocktails. The vodkas include the Peach & Apricot and the Apple & Lime, which are both characterized by their high-quality flavor that was inspired by consumer response to its other products. Featuring a 38% ABV, the spirits are priced at £16 each.
Halewood Artisanal Spirits International Marketing Manager (White Spirits) Kelly Coughlan spoke on the new new JJ Whitley Vodkas saying, "Over the past few months, we’ve seen extremely strong results with our JJ Whitley Raspberry Russian Vodka, with our 1l variant now being the biggest contributor to mat flavored vodka growth in grocery (Nielsen: Total Coverage │ Total Vodka │ MAT to 08.08.20), which demonstrates the quality of the liquid, and the growing consumer demand for quality, flavored vodka. As flavored vodka continues to see strong growth, with consumers increasingly looking for new and innovative flavor combinations, our versatile Peach & Apricot and Apple & Lime variants with their on trend flavor profiles, smooth vodka and accessible price point, will provide retailers with a strong, premium flavored vodka portfolio to tap into this growing trend”.
Halewood Artisanal Spirits International Marketing Manager (White Spirits) Kelly Coughlan spoke on the new new JJ Whitley Vodkas saying, "Over the past few months, we’ve seen extremely strong results with our JJ Whitley Raspberry Russian Vodka, with our 1l variant now being the biggest contributor to mat flavored vodka growth in grocery (Nielsen: Total Coverage │ Total Vodka │ MAT to 08.08.20), which demonstrates the quality of the liquid, and the growing consumer demand for quality, flavored vodka. As flavored vodka continues to see strong growth, with consumers increasingly looking for new and innovative flavor combinations, our versatile Peach & Apricot and Apple & Lime variants with their on trend flavor profiles, smooth vodka and accessible price point, will provide retailers with a strong, premium flavored vodka portfolio to tap into this growing trend”.
Trend Themes
1. Flavored Vodka Market - Innovative and consumer-driven vodka flavor profiles are in demand as more consumers seek new and premium flavor combinations.
2. Consumer-driven Premium Spirits - Consumer response to existing products can inspire high-quality spirits that meet growing demand for unique and accessible premium spirits.
3. Growing Demand for New and Unique Flavors - As flavored vodka sees strong growth, innovative and trend-forward flavor combinations can help meet the rising consumer demand for diverse and unique flavors.
Industry Implications
1. Alcohol - Alcohol companies can capitalize on the demand for consumer-driven, innovative, and unique vodka flavors to create new market opportunities in the alcohol industry.
2. Food and Beverage - Restaurants and bars can use the trend towards unique vodka flavors as an opportunity to create compelling and distinctive cocktail menus that cater to consumer demand for new flavors and experiences.
3. Retail - Retailers can tap into the growing demand for unique and premium vodka flavors by offering new and innovative products that meet consumer needs and preferences.
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