Stoli Lime Comes as the Brand's First Citrus Vodka in More Than a Decade
Michael Hemsworth — October 9, 2020 — Marketing
References: stoli-group & foodbev
The Stoli Lime vodka is a new offering from the brand for the UK market that will come as welcome news to avid spirit enthusiasts seeking out a different option for crafting their favorite cocktails.
The citrus vodka comes as the first of its kind from the brand in more than a decade and is reported to have bold, juicy flavors that highlights freshly pressed lime notes along with a smooth, fruity finish. The product will be available at more than 700 Tesco locations in the UK with a suggested retail price of £20.
Regional Commercial Manager, Western Europe at Stoli Group Piet Hein Schnellen spoke on the Stoli Lime vodka saying, "We are very proud of our Stoli Lime Flavored Vodka. Following a successful launch in the USA and excellent consumer feedback, we are excited to be launching in the UK. Given the growth of in-home consumption of spirits due to the pandemic and the fact that ‘Lime flavors’ feature strongly in three out of five of the most popular vodka cocktails, we are confident that the British public will love our new liquid!”
The citrus vodka comes as the first of its kind from the brand in more than a decade and is reported to have bold, juicy flavors that highlights freshly pressed lime notes along with a smooth, fruity finish. The product will be available at more than 700 Tesco locations in the UK with a suggested retail price of £20.
Regional Commercial Manager, Western Europe at Stoli Group Piet Hein Schnellen spoke on the Stoli Lime vodka saying, "We are very proud of our Stoli Lime Flavored Vodka. Following a successful launch in the USA and excellent consumer feedback, we are excited to be launching in the UK. Given the growth of in-home consumption of spirits due to the pandemic and the fact that ‘Lime flavors’ feature strongly in three out of five of the most popular vodka cocktails, we are confident that the British public will love our new liquid!”
Trend Themes
1. Citrus Vodka Trend - The Stoli Lime vodka is a new citrus offering that taps into the growing trend of flavored vodkas, providing a refreshing and flavorful option for cocktail enthusiasts.
2. In-home Spirit Consumption Trend - The growth of in-home spirit consumption due to the pandemic presents an opportunity for brands like Stoli to cater to consumers' desire for high-quality spirits that can be enjoyed in the comfort of their own homes.
3. Popularity of Lime Flavors Trend - The popularity of lime flavors in three out of five of the most popular vodka cocktails showcases the consumer demand for citrus-infused spirits like Stoli Lime, creating an opportunity for innovation in the vodka industry.
Industry Implications
1. Flavored Vodka Industry - The launch of Stoli Lime highlights the potential for growth in the flavored vodka industry, as consumers seek unique and inventive flavor profiles for their cocktails.
2. At-home Beverage Industry - The increasing trend of in-home spirit consumption presents opportunities for the development of new and exciting products in the at-home beverage industry, catering to consumers' desire for premium spirits to enjoy at home.
3. Cocktail Mixology Industry - With lime flavors being popular in a majority of vodka cocktails, the introduction of bold and juicy citrus spirits like Stoli Lime opens up opportunities for mixologists and bars to create innovative and refreshing cocktail recipes that cater to consumers' taste preferences.
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