Jagermeister Manifest Offers a Gentler Jager-Based Spirit
Justin Lam — June 18, 2018 — Lifestyle
References: jagermeister & drinkhacker
Jagermeister may be associated with party drinking and the rock-and-roll lifestyle, but the latest Jagermeister Manifest expression brings the liqueur that much closer towards premium status. The new spirit is essentially a follow-up to 2013's Jagermeister Spice and is crafted with a distinctly different approach to the incredibly dark and licorice heavy expressions of classic Jager. Instead, Jagermeister Manifest comes across more as a gentle amaro-style spirit rather than an aggressive herbal liqueur.
Instead of the traditional licorice tones, Jagermeister Manifest offers a nose that is reminiscent of a root beer with the inclusion of a healthy dose of cinnamon. The palate introduces a heavy dose of vanilla and sarsaparilla, which is then complemented with a gentle amount of anise. This flavor profile gives the spirit a distinctly sweet body that finishes off with notes of chocolate, dark spices and freshly baked gingerbread.
Instead of the traditional licorice tones, Jagermeister Manifest offers a nose that is reminiscent of a root beer with the inclusion of a healthy dose of cinnamon. The palate introduces a heavy dose of vanilla and sarsaparilla, which is then complemented with a gentle amount of anise. This flavor profile gives the spirit a distinctly sweet body that finishes off with notes of chocolate, dark spices and freshly baked gingerbread.
Trend Themes
1. Premium Liqueurs - Jagermeister Manifest demonstrates the potential of transforming affordable liqueurs into premium ones.
2. Flavor Profile Innovation - Jagermeister Manifest offers a unique flavor profile that departs from the traditional and can inspire innovation in other liqueurs.
3. Amaro-style Spirits - Jagermeister Manifest showcases a growing interest in gentler, amaro-style spirits that offer a different take on traditional spirits.
Industry Implications
1. Alcohol - Jagermeister Manifest's re-imagined flavor profile could pave the way for other alcohol brands to create new and unique products.
2. Hospitality - The emergence of premium yet unique liqueurs such as Jagermeister Manifest provides an opportunity for bars and restaurants to offer something distinctive in their drink menus.
3. Manufacturing - Jagermeister's approach to creating a gentler version of their classic liqueur can inspire other manufacturing industries to innovate their products.
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